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What Does Mainsleaze Mean?

The term “mainsleaze” in IT refers to spam or low-quality marketing done by reputable mainstream businesses, as opposed to faceless black hatters or infamous spamming companies. It describes campaigns that are often disavowed by the companies in question, or campaigns that are out of character for these companies.


Techopedia Explains Mainsleaze

Mainsleaze can take a variety of forms. For example, a
big-name retailer might have their name appear in a series of spam messages
that are quickly shut down after they get to a certain number of users.
Marketers talk about having “plausible deniability” for these types of
campaigns, which are often done by third parties. The mainstream retailer or
business can pretend it had no involvement in the campaigns. In some cases,
these campaigns are mistakes or impositions where a third party acts as an
imposter for the brand.


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Margaret Rouse
Technology Expert
Margaret Rouse
Technology Expert

Margaret is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical business audience. Over the past twenty years, her IT definitions have been published by Que in an encyclopedia of technology terms and cited in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine, and Discovery Magazine. She joined Techopedia in 2011. Margaret's idea of a fun day is helping IT and business professionals learn to speak each other’s highly specialized languages.