What Does Heat Map Mean?
A heat map is
a two-dimensional representation of information with the help of colors. Heat
maps can help the user visualize simple or complex information. Heat maps are
used in many areas such as defense, marketing and understanding consumer
behavior. Heat maps can be created with the help of software applications such
as Microsoft Excel and others.
Techopedia Explains Heat Map
Heat maps can
be useful in several activities such as understanding election results in a
region or user behavior on a website. In the case of election
results, distinct colors generated by the map can indicate the regions or seats
won by different parties. Similarly, in the case of user behavior on a website,
distinct colors can indicate both frequent and infrequent clicks on the
website. Therefore, this makes a heat map a useful tool for data
analysis. Heat maps and big data are allies in providing meaningful insights, as
heat maps are capable of displaying complex data in a simple visual format for
the end user.