Content Personalization

What Does Content Personalization Mean?

Content personalization is a method used in digital marketing, as well as web and user experience design, that seeks to tailor a digital product to specific user needs. As content distribution and end user devices expand in popularity and diversify in terms of format and implementation, personalized user experiences become more common as the science of content personalization advances.


Techopedia Explains Content Personalization

Content personalization has existed in the world wide web as far back as its earliest iterations. Cookies and browser caching have allowed user information to be tracked and stored in order to customize future web interaction. As web technology evolved, and as interfacing with the internet began to take place in newer formats (such as tablets and smartphones) content personalization has become more important and more common.

A prominent form of content personalization is the recommendation engine, which is a software program that keeps track of information (such as clicks, searches and preferences) that is in turn relayed into future use in the form of suggestions for the user. was one of the first websites to incorporate the software, as it used it to recommend books to repeat visitors (back when it was solely a book vendor).


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Margaret Rouse

Margaret Rouse is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical, business audience. Over the past twenty years her explanations have appeared on TechTarget websites and she's been cited as an authority in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine and Discovery Magazine.Margaret's idea of a fun day is helping IT and business professionals learn to speak each other’s highly specialized languages. If you have a suggestion for a new definition or how to improve a technical explanation, please email Margaret or contact her…