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An article spinner is a resource or device whose primary function is to rewrite text (such as an article or blog entry) so that the overall message and meaning are left intact while the wording is changed significantly. It is commonly used by content creators, website/blog administrators and marketing agencies in an attempt to imitate the success of existing content while appearing original. The term can refer to either a person who rewrites existing content, or (increasingly) automated software that performs said task.
In the world of written digital content, article spinning is very controversial. Its etymology is believed to date back to the Spinning Jenny, a late-eighteenth century device that could weave several threads simultaneously (thus revolutionizing the fabric and garment industry). An article spinner has the similar function of streamlining creation by generating numerous outcomes from a single source.
Prominent search engines (such as Google and Bing) generally tend to give high rankings to content that is fresh and original. While this might typically require well-paid writers and a significant amount of research, some content producers find it more cost-effective (albeit ethically questionable) to use the services of an article spinner in lieu of incurring any of those expenses. Automated processes (such as Markov chains) are being used to develop methods to create artificially spun content.