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A customer data platform (CDP) is a form of storing customer data that aims to give a complete picture of a customer, including website sessions, mobile app sessions, chat transcripts and email sessions. Technology analyst David Raab is credited with coining the term. CDP systems are intended to give marketers greater insight into customer behavior.
A customer data platform, or CDP, is a kind of customer database that tries to aggregate as much data as possible, including phone numbers, where customers navigate on a website and transcripts of conversations with customer service representatives over email and web chat sessions.
The idea is to give marketers a central repository for all customer data. All customer behaviors are tied to a unique identifier, whether the customer has been identified or is anonymous. The key difference between a CDP and other systems is that CDPs are marketer-managed.