Accelerated Mobile Page (AMP)
Definition - What does Accelerated Mobile Page (AMP) mean?
Techopedia explains Accelerated Mobile Page (AMP)
The Accelerated Mobile Page open-source project is an attempt to solve the problem of slow-loading mobile pages. While web developers attempt to create attractive designs, advertisements and analytics scripts that run in the background can cause severe slowdowns on smartphones and tablets. Users tend to either avoid sites completely or install ad blockers on their devices, meaning that sites cannot monetize their content.
AMP consists of three components:
- AMP HTML: A version of HTML designed to load quickly. Some tags, such as the <img> tag, have been replaced with special tags for AMP, such as <amp-img> that are designed to be loaded quickly.
- Google AMP Cache: A proxy-based caching systems that fetches and stores accelerated pages.