What Does Martech Mean?

The term “martech” is a portmanteau combining the terms “marketing” and “technology.” As such, martech represents the intersection of marketing and technology in today’s highly digital business world. Any type of technology that has a bearing on marketing operations can be called “martech” whether it is a part of an analysis platform, a device-facing benchmark tool, or any other type of digital or high-tech resource.


Techopedia Explains Martech

Examples of martech are abundant in today’s societies. Any social media marketing, or any marketing that takes place in a digital environment, is an example of martech. Any marketing that is tracked with digital systems is likewise an example of martech. If a business uses technology of any kind to deliver or track coupons, that is also martech.

Businesses may use martech designs to develop templates for messaging, organizing fulfillment campaigns, or even to tie marketing to other types of software such as customer relationship management or inventory management platforms. The applications of martech are nearly endless, which is why this buzzword is so much a part of talent recruiting and hiring in today’s marketing world.


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Margaret Rouse

Margaret is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical business audience. Over the past twenty years, her IT definitions have been published by Que in an encyclopedia of technology terms and cited in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine, and Discovery Magazine. She joined Techopedia in 2011. Margaret's idea of a fun day is helping IT and business professionals learn to speak each other’s highly specialized languages.