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What Does Banner Ad Mean?

A banner ad is a particular kind of online advertising resource that often shows up at the top or side of a webpage. It is an HTML construct that displays a given advertisement and, when clicked, takes the user to the advertiser's site.

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The standard banner ad sizes across the internet are: 720×90, 300×600, 300×250.

Techopedia Explains Banner Ad

Banner ads have been popular throughout most of the internet era. Banner ads developed relatively early as a major part of online advertising. Banner ad markets involve websites offering specific prices and rates for banner ad placement.

The Internet Advertising Bureau has specified various pixel sizes for banner ads. Unlike some other kinds of ads, banner ads can also contain video or rich media. In general, the banner ad is a sort of "legacy internet fixture" that is familiar to early users of the internet, and is now being eclipsed by other more sophisticated types of online ads.

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Margaret Rouse
Technology Expert
Margaret Rouse
Technology Expert

Margaret is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical business audience. Over the past twenty years, her IT definitions have been published by Que in an encyclopedia of technology terms and cited in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine, and Discovery Magazine. She joined Techopedia in 2011. Margaret's idea of a fun day is helping IT and business professionals learn to speak each other’s highly specialized languages.