Google Panda

Definition - What does Google Panda mean?

Google Panda was an update to Google algorithms that took place in February of 2011. It was one of a set of animal- and bird-themed Google updates that would take place over the next few years that garnered a lot of press attention as Google attempted to refine its evaluation of websites in general.

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Techopedia explains Google Panda

Google Panda was partially an attempt to deter the creation of content farms and content mills, large sites where keyword stuffing was a significant component of SEO, and where human readers found that much of the data on the site was low-quality content. Google also looked at things like ad-to-content ratios and the greater context of the resources available on one of these websites. For instance, companies that maintain massive encyclopedia or how-to websites with data-poor content were often downgraded in the aftermath of updates like Panda. Over the last several years, Google has instituted dozens of updates like Panda, but Panda and a successor, Penguin in 2012, have been some of the most publicly followed updates in Google's general effort to reward higher-quality business websites.