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The term "sociotechnical" is a broad way to combine people-oriented and technology-oriented practices and projects. The use of the word "technical," here, is also similarly broad, and does not refer just to material technologies, but to a technical tendency in general.
Many people trace back the roots of the term sociotechnical to projects decades ago involving outfitting miners and other industrial workers with tools. Since then, sociotechnical thinking has come to represent a useful concept or paradigm for discussing the evolutions of cloud and software as a service, and how they relate to workflows.
In a general sense, sociotechnical orientation enables us to look at how humans and machines work together — and this phenomenon is increasing rapidly in the 21st century.