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Location intelligence is a broad term for a type of technology that is very quickly proliferating – the capacity of technology to track items or people in a physical space. Location technology is being widely used in consumer-facing technologies and in other fields such as security and law enforcement.
Some uses of location intelligence serve users – such as applications that provide data about where someone has been during a given time frame, or technologies that can offer discounts or suggestions based on user behavior. Then there are other location intelligence applications that are seen as “targeting” users – some of which raise privacy issues. As mentioned above, there is the use of location intelligence on the part of law enforcement to track potentially illegal activity. The field of location intelligence is partly driven by smaller storage media, RFID and GIS tracking, and other new advances in technology that bring about more digital capabilities every year.