A2P Messaging

What Does A2P Messaging Mean?

A2P messaging is a term for SMS messaging that is sent from a software application to a user device feed. In other words, businesses often use A2P messaging to send messages from central databases for customer outreach or customer relationship processes to individual phone numbers attached to user smartphones.

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A2P messaging is also known as application-to-person messaging, application-to-person SMS messaging, application-to-person SMS, A2P SMS messaging or A2P SMS.

Techopedia Explains A2P Messaging

A2P messaging is commonly used for many key business practices such as multifactor authentication, as well as routine updates and notifications related to products and services. However, in the context of A2P messaging, intent can become difficult to assess. Companies might start out offering informative notifications, but then ask users to confirm something, or send a return text to buy into some program or service. However, in general many types of A2P are one-way communications and do not allow an individual user response. The opposite of A2P messaging, P2A messaging, allows for individual smartphone holders to message an enterprise directly.

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Margaret Rouse

Margaret is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical business audience. Over the past twenty years, her IT definitions have been published by Que in an encyclopedia of technology terms and cited in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine, and Discovery Magazine. She joined Techopedia in 2011. Margaret's idea of a fun day is helping IT and business professionals learn to speak each other’s highly specialized languages.