Headless Commerce

Headless commerce has emerged in recent years as a key technique for flexibility and speed in scaling and changing e-commerce content and outreach. Essentially, companies can create different checkout systems or add fields to customer accounts, or change messaging to end users without overhauling the entire system. Making front-end changes without back-end changes or adjustments adds up to a lot of new customization and personalization for businesses. Headless commerce is an example of efficiency innovation that sidesteps some of the labor-intensive processes of earlier systems.