Headless commerce is a scenario where an e-commerce platform has back-end and front-end systems that are decoupled from one another. This allows the company to make changes without requiring full development updates for a platform.
Headless commerce has emerged in recent years as a key technique for flexibility and speed in scaling and changing e-commerce content and outreach. Essentially, companies can create different checkout systems or add fields to customer accounts, or change messaging to end users without overhauling the entire system. Making front-end changes without back-end changes or adjustments adds up to a lot of new customization and personalization for businesses. Headless commerce is an example of efficiency innovation that sidesteps some of the labor-intensive processes of earlier systems.
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