Social Currency

What Does Social Currency Mean?

Social currency is a term that's now used in the context of social media, but also encompasses the broader idea of basic social interactions, both online and offline. Social currency refers to the value that people have built up in terms of their interactions and their potential for social influence or success.

Advertisements

Techopedia Explains Social Currency

In some ways, social currency is kind of a vague term. It includes social influence, but it also covers aspects of someone social life that allow them to succeed in personal interactions.

For example, a person's ability to be friendly and make other people ‘feel like insiders’ can be marked as an aspect of personality that builds social currency – even more basic aspects of someone's personality or circumstance can relate to their social currency as well – their smile, their outgoing nature, etc.

Also, we could use social currency to talk about how people achieve goals in social media. If you're looking at the campaign that somebody's done, and various net promoter scores of people who were exposed to a certain social content, you may be able to measure the ‘social currency’ that the person’s social media effort has in that setting.

In general, social currency is like political currency – it denotes the ability to get things done in a social environment. Social currency and political currency are actually very similar in that both are persuasive; one refers more to the political world specifically; another refers to personal interactions in general.

Advertisements

Related Terms

Margaret Rouse
Technology Expert

Margaret is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical business audience. Over the past twenty years, her IT definitions have been published by Que in an encyclopedia of technology terms and cited in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine, and Discovery Magazine. She joined Techopedia in 2011. Margaret's idea of a fun day is helping IT and business professionals learn to speak each other’s highly specialized languages.