Data Brokering

What Does Data Brokering Mean?

Data brokering refers to the practice of obtaining information on users, aggregating it, and enhancing it to provide to clients or customers. Over 4,000 data brokering companies are at work worldwide collecting and analyzing consumer data.


Techopedia Explains Data Brokering

Data brokering as a practice has become much more valuable with the implementation of new technologies including the cloud, software as a service (SaaS) and Internet of Things (IoT). With much more information available, there's a need for companies to manage dedicated brokering services — not just to collect and consolidate data from various sources, but to clean it, or enrich it or make it consistent and more universally useful to third parties.

At the same time, data brokering raises all sorts of questions about privacy and security, especially in light of new guidelines and laws like the European GDPR.


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Margaret Rouse

Margaret is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical business audience. Over the past twenty years, her IT definitions have been published by Que in an encyclopedia of technology terms and cited in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine, and Discovery Magazine. She joined Techopedia in 2011. Margaret's idea of a fun day is helping IT and business professionals learn to speak each other’s highly specialized languages.