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Shrink wrap is an end user license agreement accompanying software or hardware, conspicuously placed behind see-through plastic wrapping. It is however apparent to the consumer before they open the product wrapper. Once opened, the consumer agrees to the end user license agreement, which contains usage rights along with other specifications. The legal agreement is between the copyright owner or software vendor of the product and the consumer. The shrink wrap specifically refers to the heated plastic covering the digital media product. Unlike most, this type of license is not signed.
Even though shrink wrap licensing is widely accepted, some question whether it is a valid agreement since the consumer is not signing it. Some vendors have thus begun using a registration card or key to sign it. This provides them with an opportunity to protect their copyright in a court of law. The end user license agreement (EULA) contained within the shrink wrap may be located on a CD-ROM sleeve, or described within the user’s manual.