A backlink is any incoming link to a website from any other website. It is a way to record or keeptrack of external websites that link to the website of an individual or organization.
A backlink is also known as an incoming link, inbound link, inlink or inward link.
A backlink is a hyperlink that is used to link one website (that is adding the link) with another website (whose link is added and is receiving the backlink). Typically, a backlink is created when an external website embeds a hyperlink on their website that points to a webpage or website. The backlink can be embedded in the content, image, video, HTML code or on any other digital media. Creating a backlink is a common practice in search engine optimization (SEO) and for improving the PageRank of a website.