Backlink

What Does Backlink Mean?

A backlink is any incoming link to a website from any other website. It is a way to record or keeptrack of external websites that link to the website of an individual or organization.

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A backlink is also known as an incoming link, inbound link, inlink or inward link.

Techopedia Explains Backlink

A backlink is a hyperlink that is used to link one website (that is adding the link) with another website (whose link is added and is receiving the backlink). Typically, a backlink is created when an external website embeds a hyperlink on their website that points to a webpage or website. The backlink can be embedded in the content, image, video, HTML code or on any other digital media. Creating a backlink is a common practice in search engine optimization (SEO) and for improving the PageRank of a website.

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Margaret Rouse
Technology Expert

Margaret is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical business audience. Over the past twenty years, her IT definitions have been published by Que in an encyclopedia of technology terms and cited in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine, and Discovery Magazine. She joined Techopedia in 2011. Margaret's idea of a fun day is helping IT and business professionals learn to speak each other’s highly specialized languages.