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Premium Content

Definition - What does Premium Content mean?

Premium content is a type of digital content that may be accessed for a fee, and is usually of higher quality or more desirable than free content. It is mainly a digital marketing strategy that is used to differentiate between standard (free) marketing content and exceptionally informative content. It is also used by digital media companies (videos, music, TV shows) to deliver content under a paid subscription.

Techopedia explains Premium Content

Premium content can be in the following forms:

  • In-depth articles, usually 3000+ words
  • E-books
  • Lengthy videos
  • Whitepapers
  • Tutorials
  • TV Shows
  • Movies
  • Music

Premium content is usually available for a fee or is part of a paid subscription plan. The key objective behind premium content is to gain revenue or traffic by producing content that is information rich, insightful and is not that easily available on the Internet. Websites providing premium content usually also have free content to attract visitors/viewers to related but lesser quality content.

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