The WAI seeks to make the Internet more accessible to people with auditory, cognitive, neurological, physical, speech and visual impairments. This is largely accomplished through what the organization calls "inclusive design". This includes some of the following features:

• Providing text alternatives for non-text content
• Presenting the same content in different ways
• Ensuring content is easy to see and hear
• Designing pages so that content appears and operates in predictable ways

The tools that can help designers and developers create inclusive design includes Web content, software and authoring tools.