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Web collaboration refers to Web, social and software tools used to facilitate website customer communication for increased sales and satisfaction on the Internet in real time.
Web collaboration techniques include phone/text chat and remote multiuser conferences/seminars via intranet or phone systems. Web collaboration also facilitates employee communication and interaction within an organization.
Web collaboration is a component of unified communications, which facilitate organizational teamwork and workflow. If unified communications is not well developed within an organization, Web collaboration implementation is challenging for management and personnel.
Managers should ensure that employees understand new technologies. For example, Web collaboration software packages include tools for monitoring and evaluating attendee activities during Web training sessions.
Many software manufacturers and vendors provide Web collaboration tools. Examples include Jive Software, AtTask and Maymoon.