Blog Audience

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What Does Blog Audience Mean?

A blog audience is the group of people who visits and returns to a blogger’s site. Developing a true audience – as opposed to gaining unique visits through search-engine optimization – is a tall order for bloggers as Internet users tend to have variable tastes.

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Techopedia Explains Blog Audience

Most successful blogs have a few key attributes that help them maintain and continue to grow a loyal audience. High-quality content that is relevant to the group of people the blog aims to target is the most important factor. However, for new bloggers, attracting that group of people may involve some of the following strategies:

  • Listing blogs on targeted blog directories
  • Answering questions and commenting in relevant online forums
  • Promoting work over social media
  • Guest posting on more prominent bloggers’ sites
  • Using plug-ins and site features to expand the blog’s reach, such as those that provide connectivity to social media, implement RSS feeds or provide in-depth analytics for the blog
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Margaret Rouse
Technology Expert
Margaret Rouse
Technology Expert

Margaret is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical business audience. Over the past twenty years, her IT definitions have been published by Que in an encyclopedia of technology terms and cited in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine, and Discovery Magazine. She joined Techopedia in 2011. Margaret's idea of a fun day is helping IT and business professionals learn to speak each other’s highly specialized languages.