Spam Blog

What Does Spam Blog Mean?

A spam blog (splog) is a blog designed for the purposes of link spamming. Splogs usually sell links to other websites to increase the buyer’s page rank or are set up by the websites themselves for the same purpose. Spam blogs often scrape their content from other websites and may be recognized by the unusual number of links they contain, all of which often point to a single site.


A spam blog should not be confused with “spam in blogs,” which refers to comment spam. This is added by a blog’s visitors, not by the blog’s administrator.

Techopedia Explains Spam Blog

Splogs can cause various problems, including clogging up search engines and artificially inflating the page rank of low-quality websites. This makes it more difficult for Web users to find pages that are helpful or interesting. Splogs also scrape content from other, legitimate websites, which often amounts to copyright infringement.

Spam bloggers make their money by creating pages they believe they can direct a lot of traffic toand hoping that those visitors click on the site’s ads. Spammers drive traffic by gaming the search engines through bogus networks of interlinked sites known as link farms.


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Margaret Rouse
Technology Expert

Margaret is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical business audience. Over the past twenty years, her IT definitions have been published by Que in an encyclopedia of technology terms and cited in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine, and Discovery Magazine. She joined Techopedia in 2011. Margaret's idea of a fun day is helping IT and business professionals learn to speak each other’s highly specialized languages.