Definition - What does Splash Page mean?
Techopedia explains Splash Page
The use of splash pages in Web design has its share of advantages and disadvantages. Splash pages can jazz up a site and make it look better, but, on the contrary, fancy animation or other types of splash page features can cause pages to load slower and can have a deterrent effect on Web users. Some industry experts point to studies that show a lot of users clicking out of the site because they do not like splash pages and they do not want this delay before entering the site. Web designers and project managers have to evaluate all of these issues when choosing whether or not to build a splash page and how to design it effectively.