Partner Relationship Management (PRM)
Definition - What does Partner Relationship Management (PRM) mean?
PRM allows organizations to automate interaction with business partners through the use of specialized, Web-based PRM software suites.
Techopedia explains Partner Relationship Management (PRM)
PRM incorporates processes, such as commissioning new products and services for resellers, invoicing a facility for suppliers, joint marketing/promotional campaigns with distributors and centralized business communication platforms for all partners.
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