Push Technology

What Does Push Technology Mean?

Push technology is an internet communication system in which the transaction request is generated by the central web server or publisher. Push technology is the opposite of pull technology, where the information transmission request is made by the clients or receivers.


This phenomenon is used to describe the preplanned news, weather or other selected information that is updated on a periodic basis on user’s desktop interface. Push technology is also a prime feature of Web browsing applications.

Techopedia Explains Push Technology

Push technology gets its name from its ability to push information to a user’s desktop instead of waiting for user to make a request. Modern webcasting products encourage the user’s cooperation for managing the information. This is particularly true for intranet users.

Push technological services are managed in advance according to the information priority model, which is also known as the subscribe/publish model.

Common examples of push services include synchronous conferencing, email and instant messaging. Both centralized and decentralized programs permit file pushing.

There are two major advantages to push technology:

  • It is an instant service for transmitting information.
  • It is efficient in terms of initiating server connections.

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Margaret Rouse

Margaret Rouse is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical, business audience. Over the past twenty years her explanations have appeared on TechTarget websites and she's been cited as an authority in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine and Discovery Magazine.Margaret's idea of a fun day is helping IT and business professionals learn to speak each other’s highly specialized languages. If you have a suggestion for a new definition or how to improve a technical explanation, please email Margaret or contact her…