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BSA (The Software Alliance), styled as "BSA | The Software Alliance," is a trade group founded by Microsoft that attempts to eliminate software piracy of the software made by its members. Many major software makers are part of the BSA, including Adobe, Apple, Autodesk and Oracle, among others. The group runs campaigns promoting the legal use of copyrighted software and encouraging employees to blow the whistle on businesses using pirated software.
BSA was originally known as the Business Software Alliance.
The Business Software Alliance was founded by Microsoft in 1998 and includes many major hardware and software makers, including Microsoft itself. Microsoft includes clauses in its EULAs that require customers to submit to audits of its licenses. Since 2012, it has been known as BSA | The Software Alliance.
The BSA runs consumer-facing campaigns discouraging the use of pirated software. The "Play It Cyber Safe" campaign uses a ferret as a mascot to encourage students to only use legitimate copies of software.
Another campaign that has garnered a lot of notoriety for the BSA was "Bust Your Boss!" The campaign offered disgruntled employees rewards of up to $200,000 for reporting use of pirated software. This was seen as disproportionately affecting small businesses.
The BSA also sponsored the Stop Online Piracy Act (SOPA).