Level Up: Exploring How AI Is Changing Video Games


In the ever-evolving landscape of gaming, AI has progressed from basic algorithms to advanced systems that influence everything from procedural content to player experiences. While various projects showcased AI's potential, they also introduced new challenges, including the need for quality control, addressing legal concerns, and avoiding homogenization.

In the ever-evolving world of video games, a disruptive force is emerging – artificial intelligence (AI). This technology promises to reshape how games are created and experienced.

From generating levels and characters to crafting dialogues, AI is making its presence felt. Its potential impact on the gaming industry is profound, but the question remains: will it be a game changer or the precursor to game over?

A Brief Evolution of AI in Gaming

The evolution of AI in gaming has a rich history that dates back to the earliest video games, where at least the illusion of AI initially controlled basic behaviors. These early arcade games, such as Space Invaders in 1978, were among the pioneers in commercial gaming that used stored patterns to simulate arbitrary enemy movements. 

Games took a significant step forward with the arrival of Pac-Man in 1980, where colorful characters exhibited different personality traits, adding complexity to AI in gaming.

In 2000, The Sims introduced a game world where path-finding and decision-making gave a quasi-equivalent of a Turing test, allowing players to take on the role of an omnipotent being, observing characters living their lives with minimal input.

As the years passed, gaming continued to evolve, enabling non-player characters (NPCs) to exhibit responsive, adaptive, and intelligent behaviors designed to function and react like human counterparts.


In recent years, the demand for more authentic and human-like opponents in online gaming has driven the development of AI. Games like Grand Theft Auto V (GTA: V) showcased responsive NPCs, with thousands of individual characters living their lives realistically and reacting to the player’s presence. The challenge was to make NPCs rival human players, and the expected release of GTA6 sometime in the next few years will likely extend this further.

Understanding AI-Generated Content

AI-generated content, also known as generative AI, is poised to revolutionize the gaming industry by introducing various creative possibilities. This cutting-edge technology harnesses deep learning AI algorithms, including variational autoencoders (a type of neural network) and generative adversarial networks (GANs), to automate the generation of various in-game elements. 

These elements encompass a broad spectrum, extending beyond 3D items, playable areas, and character animations. 

AI-generated content is a versatile tool that can shape diverse aspects of the gaming experience. It can craft intricate level designs, dynamic dialogues, and lifelike non-playable characters.

AI in Video Games: Case Studies

The impact of AI-generated content is already evident in the gaming industry, with several notable examples showcasing its potential. These games have embraced AI to enhance the gaming experience. Let’s take a look at some of these instances:

  1. No Man’s Sky: This game leverages AI to generate vast, procedurally generated universes, providing players with a seemingly endless array of planets to explore. AI algorithms create everything from landscapes to alien lifeforms, making each playthrough unique.
  2. AI Dungeon: Offering a dynamic storytelling experience, AI Dungeon uses AI to generate interactive narratives in real-time. Players embark on adventures where AI responds to their actions and choices, creating a personalized and ever-evolving storyline.
  3. Middle Earth: Shadow Of Mordor: The Nemesis System in this game is a groundbreaking example of AI innovation. It allows for a dynamic hierarchy of enemy orcs that remember the player’s interactions and evolve accordingly. This system adds depth and unpredictability to the gaming experience, making it a milestone in AI implementation.
  4. Alien: Isolation: This horror game features an advanced AI system that governs the behavior of the alien antagonist. The alien learns from the player’s actions and adapts its hunting strategies, creating a deeply immersive and personalized horror experience. In a unique — and according to reviews, terrifying — approach, the xenomorph (alien) never directly knows where the player is… until you lumber into its territory.
  5. F.E.A.R.: Known for its challenging gameplay, F.E.A.R. uses Goal-Oriented Action Planning (GOAP) for its AI. This enables enemies to exhibit human-like behavior, resulting in intense and memorable shootouts.

The Benefits and Challenges

Incorporating AI-generated content into the gaming world opens the door to many advantages and challenges, shaping the industry in significant ways.

One of the most prominent benefits is a substantial reduction in costs. AI streamlines game development, reducing the need for extensive manual labor and financial resources. This newfound efficiency empowers developers to allocate their budgets to other crucial aspects of game design, possibly contributing to a more polished end product.

Furthermore, AI-generated content’s true allure lies in its ability to offer an infinite variety of gaming experiences. Through procedurally generated levels, characters, and narratives, players are treated to an ever-changing gaming adventure. AI can ensure that each session is fresh and distinct, making the replay value soar to new heights.

Personalization is another critical advantage. AI tailors in-game content to individual player preferences, creating a bespoke gaming experience. This not only enhances player engagement but also boosts player retention, a vital factor in today’s competitive gaming industry.

However, it’s not all smooth sailing. Quality control is a paramount concern. While AI is proficient at generating content, it doesn’t always capture the depth, creativity, or human touch that human developers infuse into their work. To maintain a consistent gaming experience, stringent quality control processes must be implemented.

There’s also the looming threat of homogenization. Relying too heavily on AI-generated content can strip games of their unique, hand-crafted essence, potentially stifling innovation and creativity, which is a worrying prospect in an industry known for pushing boundaries.

The legal arena isn’t spared from the challenges either. Copyright issues can arise as the legal status of AI-generated works remains uncertain. Developers must be vigilant in monitoring content to avoid copyright infringement.

The dynamic nature of AI-generated content also introduces unpredictability. This can lead to unexpected or unwanted game elements, requiring developers to carefully balance the AI’s freedom with the need for a coherent gaming experience.

The Future of AI-Generated Content in Gaming

Integrating AI-generated content into gaming represents a double-edged sword, offering exciting possibilities and posing intricate challenges. 

While AI streamlines development, provides variety, and tailors experiences, the industry must navigate quality control, the risk of homogenization, and legal uncertainties. 

Achieving the right balance is paramount to leveraging the full potential of AI, ensuring that it enhances, rather than hinders, the creation of captivating and memorable gaming experiences. 

The future of gaming undoubtedly holds more innovations in this field, and how the industry adapts to these opportunities and challenges will shape the gaming landscape for years to come.

Alessandro Mascellino
Technology Journalist

Alessandro is a multimedia journalist who has spent five years freelancing for several publications, including Techopedia, Infosecurity Magazine, The Independent, and Android Police. Specializing in the realms of emerging technology and video games, he has recently established his own game studio. As a narrative designer, he specializes in creating games where your choices shape the unfolding story, and is is currently working on a game project.