PlayUp is an Australian-based sportsbook that is starting to take the US by storm. The brand is already accessible in New Jersey and Colorado, with plans afoot to soon open in Iowa and Indiana.
The sportsbook covers over 28 sports in total, with access to around 250,000 horse races a year located around the world. In our PlayUp NJ review, we will be looking to see how the New Jersey sector fairs, with information on coverage, bonuses, betting lines, customer support, mobile accessibility, and measures to ensure responsible gambling.
PlayUp New Jersey Rankings by Category
Use the rankings below to see how PlayUp New Jersey scores in what we consider to be the most important features of a sportsbook.
- Bonuses: 8/10
- Design and Usability: 8/10
- Desktop Experience: 9/10
- Mobile Experience: 9/10
- Registration Process: 8/10
- Account Verification: 7/10
- Payment Methods: 7/10
- Sportsbook: 7/10
- Customer Support: 6/10
- Responsible Gambling: 8/10
PlayUp NJ Bonuses
The table below includes all the latest PlayUp promos that you can claim for both new and existing accounts. Note the PlayUp bonus codes that are needed to be eligible to claim where applicable.
|Bonus Name||Bonus Amount||Bonus Code||Bonus Terms||Minimum deposit||Expiry Date|
|Sports Welcome Bonus||$100 Free Bet||Use PlayUp NJ bonus code “100FREE“||Place $100 or more worth of bets within 30 days for a $100 free bet||$100||30 days|
|Racebook Welcome Bonus||50% up to $250||N/A||Deposit up to $500 to get a $250 bonus||$10||30 days|
$100 Free Bet
New accounts to PlayUp New Jersey are going to get access to a $100 free bet. The free bet is eligible when a deposit of $100 or more is made and then $100 is staked within 30 days of opening the account.
You don’t need to wager the full amount at once and can spread it out over multiple bets if you wish. For example, you can make 10 x $10 bets to total $100. Once the free bet has been credited to your account you get 7 days to use it and must place it on straight wagers only priced from -5000 to +250. Only winnings will be returned and not the stake.
It’s worth noting that you can’t use the free bet on parlays, teasers, round robins, or other exotic wagers. You will need to use the PlayUp NJ promo code “100FREE” to trigger the offer.
PlayUp NJ No Deposit Bonus
At the time of writing, there isn’t a PlayUp NJ no deposit bonus to claim. If this changes, we will update this section and include the relevant PlayUp promo code that will be needed to trigger.
PlayUp’s roots stem from Australia, where the brand was started back in 2009. Its current CEO, Daniel Simic, has been the driving force behind the recent drive to move out of Australia and Asia and into the US market.
The company has turned over more than $1.2bn in the last decade, with this number set to rise as it enters more jurisdictions within the US. Current licenses are held in New Jersey and Colorado, with plans for Iowa and Indiana, set to pass soon.
PlayUp Presence in New Jersey
Licensing in the US is overseen by the North Dakota Gaming Commission. The brand is partnered with the Parx Casino in NJ and Bull Durham Saloon Casino in Black Hawk, Colorado.
The brand has already reached out and partnered with several sports teams across the US, including the Panther City lacrosse team in Texas and the West Tigers Aussie football team located in Southwest Sydney.
PlayUp NJ Design and User Interface
PlayUp NJ prides itself on innovation and technology, so it will come as little surprise to hear that they’ve one of the better-functioning online sportsbooks in the sector. What’s been most impressive to see is how easy to use the betting site is, with minimal clutter in the forms of adverts and branding.
The desktop version enjoys a bold green and black color scheme. You’ve got a relatively standard layout in that, the menu can be found down the left and then across, allowing you to jump between sports. It also highlights how many games are running within each sport, which is a nice touch.
We enjoyed the customizable features in the sportsbooks, such as the change in layouts. This meant you can jump from single or multiple tiles which included more or fewer markets on the screen within a particular game.
The bet slip can be called upon at any time with the ability to minimize and maximize as needed. Given the slip is quite large, this is a good feature to include. Once in, you can jump between the current bet slip, open bets, cash-out bets, and closed bets. Parlays, teasers, and round robins can also be found here.
PlayUp has two options to access the sportsbook on mobile. The first is a dedicated PlayUp NJ app that can be downloaded from the App Store for iOS and Google Play Store for Android. Both New Jersey and Colorado have dedicated apps for each state, so make sure you’re downloading the right one.
You’re also able to download the PlayUp NJ racebook via the app as well. These are separate functions, and you can’t jump from the sportsbook to the racebook, which is a little frustrating, to be honest. However, you only need a single PlayUp NJ login to access both, and each has Face ID for a quick login.
The second option is via a mobile browser. To access this, you will need to download and geo-tracking app that ensures you’re within the state when betting. We found it much easier to simply download the PlayUp NJ app, but it’s good to have the option of the two.
PlayUp NJ Registration Process
The registration process for the PlayUp Sportsbook NJ will take just a few minutes. This guide will walk you through the process.
1. Enter the PlayUp NJ Sportsbook
When you enter the sportsbook, you will need to click on the green “Register” button found at the top of the page. Doing so will trigger the registration process.
2. Enter Account Information
The popup will include a lot of information that you need to state for your account. These are things such as username, password, date of birth, email address, phone number, and security questions for your account.
You’re also going to be asked to include the last four digits of your Social Security Number. This is compulsory by law for betting sites in New Jersey and will be used as verification, not to be stored on the sportsbooks system.
3. Login and Deposit
Once your account has been set up, you will receive an email with a link that needs clicking to verify your account. You can then PlayUp NJ log in and head to the cashier to make your first deposit.
4. Claim Welcome Offer
New accounts to PlayUp NJ can claim a $100 free bet. Use the PlayUp sportsbook NJ promo code “100FREE” to trigger this offer.
5. Place a Bet
Once the account has been funded, head to the sportsbook to choose the sport and market you want to bet on. Click on the odds to add to the bet slip, enter your stake and confirm your bet. You can keep track of live bets within your bet slip once they have been confirmed.
PlayUp NJ Account Verification
As part of the New Jersey Division of Gaming Enforcement laws, you will need to verify your account when you sign up. To do this you will need to have some form of ID such as a driver’s license or passport and upload a copy to the site. You can use a scanned copy, or you can take a photo on your phone and upload that.
If you’re not able to access these, then you can contact customer support via live chat who will discuss alternative methods.
PlayUp NJ Payment Methods
The table includes all the payment options that you can use at PlayUp New Jersey. Use this to see the min deposit, withdrawal, and withdrawal timeframe for each.
|Payment Method||Minimum Deposit||Minimum Withdrawal||Withdrawal Time|
|VIP Preferred||$10||$10||1-4 Days|
PlayUp Sportsbook NJ
PlayUp NJ is a standalone sportsbook, which means that there are no casino or poker options. The betting lines are some of the most competitive that we’ve tested and the ability to tie these into enhanced odds as part of promos for larger sporting events, makes it even more valuable.
Sports coverage is reasonably good, although we were disappointed with the overall coverage. The major sports are all accessible such as American football, baseball, ice hockey, and basketball, but compared to a site like BetMGM in NJ, the total number of sports on offer is low.
The site claims to have over 25 sports to bet on, but from our testing, we were only able to see markets for around 12 sports. These included:
- Horse Racing
We do want to add that it may be the case that they only highlight sports when there are markets to bet on and it could be that, at the time of testing, no markets were live for other sports. We will keep this list up to date as we continue to test.
PlayUp Racebook NJ
The PlayUp NJ Racebook is one of the best features of the sportsbook. It covers over 250,000 races that are hosted around the world, with a ton of promotions that run daily.
To access the racebook you need to download the dedicated app (there is no online version) and log in using your main account. You’re able to claim a $250 deposit bonus which is only applicable to the racebook and is a 50% match of your first deposit.
Bet types within the sportsbook are dependent on the sport. Football, hockey, baseball, and basketball have the biggest range by far and while they all have the standard spread, moneyline, and totals bet, usually come packed with prop bets for up to 50 markets on each of the major league’s games.
Soccer is another sport that enjoys massive coverage within the sportsbook. This is taken on the back of the popularity of the site in Asia and Australia, but there are tons of games from leagues around the world and again, a huge range of prop bets to choose from, such as handicaps, totals, both teams to score, double chance, correct score, and alternative lines.
In-play betting is the main feature of PlayUp. Like many, the live betting section feels like the HUB of the sportsbook and there’s always plenty going on. You’re able to tap into match centers and additional game statistics, which allow you to place more informed bets if you’re not watching live.
We were also impressed with the specials section that includes boosted betting odds for the day’s sport. These were usually prop bets, such as will Tiger Woods make the cut at The Masters or which division will win the Pro Hockey championship.
PlayUp NJ Customer Support
Customer support can be accessed via phone or by emailing them. At the time of writing, there was no live chat function, however, it does state on the site that this is “coming soon” so we will update that once live.
The team is excellent and the ability to call and speak to someone who works there is an excellent addition. There’s a help/FAQ section on the site that can be used, although the range of topics was limited.
PlayUp NJ Responsible Gambling
Responsible gambling plays a big role at the PlayUp sportsbook NJ. The site has a massive section about how they not only help people who might have issues but also try and prevent them before problems are created.
There are multiple tools that they use, which include:
- Deposit limits
- Stake limits
- Session time limits
- Deposit threshold
How PlayUp NJ Compares to NJ Competitors
PlayUp is one of the better sportsbooks that we’ve tested and overall, they fair well compared to other brands. The table below sees how they compare in terms of bonuses and promotions, as well the range of sports and casino games, where applicable.
|Brand||Sports Bonus||Casino Bonus||Number of Sports||Number of Casino Games|
|PlayUp||$100 Free Bet (PlayUp NJ promo code “100FREE”||N/A||15||N/A|
|DraftKings||20% Bonus up to $5,000||$2,000 Deposit Match||25+||300+|
|Fanduel||$1,000 Risk Free Bet||Up to $2,000 Play it Again Bonus||25+||200+|
|Caesars||$1,250 Risk Free Bet||100% up to $250||25+||200+|
|BetRivers||$500 Risk Free Bet||100% up to $500||25+||200+|
|BetMGM||$1,000 Risk Free Bet||100% up to $1,000||25+||200+|
PlayUp NJ – Our Verdict
Our PlayUp NJ review highlights that this is an excellent online sportsbook. Its coverage for major US-based sports is excellent, along with its coverage for horse racing. You get excellent betting lines throughout and a dedicated betting app that can be used on iOS and Android devices.
The lack of sports and live chat (although this is coming) are two of very few negatives within the sportsbook. The $100 free bet is very attainable, with a good range of payment options and boosted odds to accompany it. Use PlayUp NJ promo code “100FREE” to trigger.