Apple Stock Forecast 2024, 2025, 2026, 2030

Apple was the first company in the world to reach a $1 trillion market cap, crossing that threshold in 2018. It’s currently the second most valuable company on the planet behind Microsoft. While its share price has slipped 12% this year on concern about antitrust probes in the US and Europe, and tougher competition for smartphones in China, the stock is up 240% in the past five years, showing that Apple remains a dominant technology player.

Let’s explore whether Apple stock is a good bet for long-term investors over the remainder of the decade. In our Apple stock price prediction, we’ll look into the potential price of AAPL shares in 2024, 2025,  2026 and 2030. We’ll also examine the factors that influence Apple’s stock price and show investors how to buy Apple stock.

Apple Stock Price Prediction 2024-2030

Here are the key takeaways from our Apple stock price prediction:

  • End of 2024: While Apple’s share price has come under pressure this year due to regulatory investigations and weaker iPhone sales in China, the prospect of falling interest rates and smartphone market recovery will help the stock rebound to $216 by year-end, a 24% gain from today’s price, and a 12% gain for all of 2024.
  • End of 2025: Apple will continue its lead in chip manufacturing and innovative design to lead the market in consumer gadgets. We expect the stock to reach $237 per share by the end of 2025.
  • End of 2026: We predict that Apple’s stock price could further increase to $298, driven by continuing interest rate reductions
  • End of 2030: Apple could reach a market cap of $8.7 trillion by 2030, representing a share price of $561. That is a 232% gain from today’s price.
  • Strong Buy Rating: Based on our Apple stock price forecast, we believe AAPL shares are a strong buy.
Year Median Price Prediction Potential Low Potential High
2024 $216 $183 $245
2025 $237 $199 $315
2026 $298 $271 $373
2030 $561 $460 $1,009

Apple Price History

Apple was founded in Los Altos, California, in 1976. The company went public in 1980 with an initial public offering (IPO) price of $0.10 after adjusting for later stock splits. Apple has conducted 5 stock splits since 1980, the most recent of which was a 4-for-1 split in 2020.

The stock was relatively unexciting until around 2004-2005, after Apple had proven the success of the iPod and came to dominate the digital music industry. By 2007, the year that Apple introduced the iPhone, the stock was trading around $3 per share.

Apple Stock Chart All Time

The iPhone changed everything for Apple. The stock more than doubled in value from 2007-2008, then grew steadily to a then-all-time high of $56 by 2018. That’s a nearly 1,800% gain in just over a decade. Apple became the first company to reach a $1 trillion market cap in 2018.

Apple’s growth turned exponential with the explosion of the tech market during the COVID-19 pandemic. At the market crash in March 2020, AAPL traded for a split-adjusted $57. Four year later, it trades at $168, nearly triple that price. While it retreated from that level, Apple became the first company to reach a $3 trillion market cap in June 2023.

Last year was an outstanding year for Apple stock. Apple is part of the Magnificent Seven, a group of large-cap tech stocks that posted phenomenal gains in 2023 propeled by the enthusiasm surrounding artificial intelligence (AI). The shares added more than 50%, touching an all-time high of $197.96 on Dec. 13. Since the start of 2024, however, the stock has slipped 12%. It currently trades at about $169, that’s 15% lower than its record.

Apple stock price on eToro 090424

Here’s a recap of the key points that investors should know about Apple’s stock history:

  • Apple went public in 1980 with a split-adjusted IPO price of $0.10.
  • In 2007, before the introduction of the iPhone, AAPL traded for $3 per share.
  • By 2018, a decade after the iPhone, AAPL shares gained 18x and traded at $56.
  • Apple became the first company to reach a $1 trillion market cap in 2018 and the first company to reach a $3 trillion market cap in 2023.
  • Apple touched a record high of $197.96 on Dec. 13, 2023 and has slid 15% since then.

Apple Stock Forecast 2024

Apple investors had an outstanding 2023, but this year the company is facing more headwinds. Even so, due to the intrinsic strength of company’s business with its portfolio of hit products, such as the iPhone and the Apple Watch, and a loyal customer base, we predict that the share price will recover and finish the year about 12% higher than at the end of 2023.

While full-year revenue fell almost 3% in the fiscal year ended in September to $383.29 billion due to weaker smartphone demand, that market is now recovering. In the fiscal first quarter, the three months through December,  Apple’s revenue rose 2% to $119.58 billion, and profit increased 13% to $33.92 billion, topping Wall Street expectations. 

The good news for the iPhone maker is that the global smartphone market is recovering from a slump, which has unnerved investors, and Apple overtook rival Samsung for global smartphone shipments in 2023, according to research firms IDC and Canalys.

Importantly, Apple has found its footing in selling services such as iCloud and AppleCare Plus subscriptions, payment services and advertising to its active base of 2.2 billion devices. These are part of the iPhone maker’s growing services business, which generated a record $23.1 billion in revenue in the quarter. 

Apple quarterly revenue and profit chart

Investors this year have become jittery about rising challenge to Apple’s market share in China, its biggest market, from Huawei, with iPhone sales plunging 24% in the country in the first six weeks of the year. Even so, many analysts are convinced that Apple will fight back to defend its market share, especially ahead of the launch of its latest smartphone, the iPhone 16 this fall.

Furthermore, while Apple has been criticized for a lack of major announcements relating to the boom in generative AI, it’s tipped to unveil initiatives in the field at its annal developers’ conference WWDC scheduled for June 10-14, such as AI functionality built into to Apple’s Siri voice assistant. CEO Tim Cook is likely to launch iOS 18, the latest operating system for its iPhone models with built-in AI features. 

Another product investors are watching is the newly launched Vision Pro augmented reality (AR) headset, which it started shipping this year. It’s difficult to say how this product will perform considering that demand for AR headsets sold by Apple’s competitors has been lackluster. We’re bullish on the headset’s potential. Even if it’s not a hit at first, Apple’s stock price is driven by its revenue from iPhone sales and services. While some analysts are considering the Vision Pro in their forecasts, it’s not contributing much to the stock price right now. In the long term, AR technology could prove extremely important for Apple.  With the Vision Pro, it has shown that it plans to be on the leading edge of this new technology.

Positive developments in 2024 should put the share price on track to break the current resistance of $200 and finish the year higher than that threshold, at $216 in our view.

Apple Stock Forecast 2025

We expect Apple to enter 2025 hot on the heels of a positive earnings report for fiscal Q4. The company should also have preliminary data about demand for the new iPhone 16, which can provide more insight into how strong iPhone sales will be in 2025.

Also, with a global recession averted, and interest rate cuts predicted to be well under way by 2025, demand for the iPhone should recover. The expansion of the middle class in several large developing markets will also support this trend.

Apple should also continue to grow its service revenue. In 2025, growth in these areas—Apple’s primary revenue-drivers—should help the stock continue its upward trajectory.

Considering all of these factors, we predict that Apple stock will end 2025 around $237, a 40% gain from its price today.

Apple Price Forecast 2026

We predict that Apple stock will continue its steady upward climb into 2026. There are several medium-term tailwinds that we take into account in our Apple stock forecast for 2026.

The first is a continued reduction in interest rates. The Federal Reserve has targeted a fed funds rate of 3.1% by the end of 2026, down from its current level of 5.25% to 5.50% today. Such a significant reduction in interest rates could trigger a broad investment shift from bonds back to stocks, and particularly to “risk-on” sectors like tech.

In other words, even without a material change in Apple’s business in 2025 and then 2026, the stock could see massive investment inflows that push the stock’s price up simply due to a more favorable macroeconomic environment.

The second factor in Apple’s favor is that young consumers today heavily prefer the iPhone over Android devices. According to a recent survey, 86% of teenagers prefer an iPhone as their next phone.

As these teenagers age into adulthood and begin purchasing their own devices—and as today’s tweens age into teenagerhood and get their first phones—they will lean overwhelmingly towards iPhones. That ensures that demand for the iPhone and its accessories will remain steady in the US over the next several years.

Moreover, these young consumers will remain in Apple’s ecosystem. Once they have an iPhone, they’re likely to contribute to services revenue by buying apps in the App Store, purchasing iCloud storage, and more.

Based on these tailwinds, our Apple stock price prediction for the end of 2026 is $298.

Apple Stock Price Prediction 2030

We’re also bullish in our Apple stock forecast for 2030, although there is a high degree of uncertainty in predicting any stock’s price six years into the future.

Between now and 2030, we foresee the positive trends behind Apple continuing to build:

  • Apple will continue to make inroads into developing countries in Asia, especially India, which last year overtook China as the most populous country on the planet.
  • Apple could earn greater penetration into growing markets in Africa.
  • Apple will continue its dominance with younger consumers, ensuring a steady supply of new customers for Apple’s subscription services.
  • The company is expected to earn more revenue from advertising, which has a lot of untapped potential.
  • Augmented reality may become big and Apple will be a major player in AR/VR services with future iterations of its Vision Pro headset.

Apple also has other opportunities that could help it maintain dominance in a changing world. For example, while the company abandoned its ow electric vehicle (EV) program, it could partner with automakers producing EVs to integrate Apple’s operating system or create additional incentives to purchase an iPhone.

Our Apple stock price prediction for the end of 2030 is $561, which represents an $8.7 trillion market cap for Apple. We believe that Apple will continue to be one of the most valuable companies in the world in 2030.

Long-term Risks to Apple Stock

Dependence on China as Its Largest Market

Long-term investors should also be aware of some significant risks to Apple that could come into play between now and 2030.

The most significant risk Apple faces is that the company is heavily dependent on China. The bulk of Apple’s iPhone manufacturing takes place in China and China is one of the fastest-growing markets for the iPhone.

The company is facing heightened competition from local smartphone producers, such as Huawei. Apple’s iPhone sales shrank 24% in the first six weeks of 2024 in the country, while Huawei’s smartphone sales jumped 64% in its home market, according to research firm Counterpoint.

It comes as the US technology giant is facing fierce competition in the country from local rivals.

During the same period China’s Huawei saw its sales jump by 64% in its home market, the report says.

China has been marked as a strategic competitor by the US, where Apple is headquartered. Rising geopolitical tensions between China and the US could force Apple to relocate operations or limit its access to Chinese consumers. Any disruption to Apple’s operations or growth in China would have a major impact on the stock price.

Potential Highs & Lows of Apple Stock Price

All stock forecasts include uncertainty. Apple could see an unexpected decline in iPhone sales during a key quarter or its operations could be impacted by government policies or conflict.

There is also uncertainty in how quickly interest rates will decline, which has a major impact on Apple’s stock price in 2024 and beyond.

We’re also uncertain about how successful Apple’s Vision Pro headset will be. If it’s a hit, it could be a major new source of revenue for Apple that drives the share price above our predicted prices. If it’s a flop, investors could question whether Apple still has the innovative capabilities that produced the success of the iPhone.

With these uncertainties in mind, we’ve set high and low price targets around each of our AAPL forecasts for 2024, 2025, 2026, and 2030. The table below shows these bounds:

Year Potential Low Potential High
2024 $183 $245
2025 $199 $315
2026 $271 $373
2030 $460 $1,009

What Do Other Analysts Predict for Apple Stock?

Let’s take a look at Apple stock predictions from a variety of other stock analysis and investment firms.

TipRanks: $202.95

TipRanks is a data aggregation platform that collects price forecasts from hundreds of stock analysts. For Apple, the platform collected 12-month price predictions from 27 analysts with market-beating performance. These analysts predict that Apple shares will reach $202.95 by April 2024, with a potential high of $250 and a potential low of $158.

Tipranks Apple price target

Goldman Sachs: $232

Goldman Sachs in March removed Apple from its “conviction list” of top performing recommendations after Apple stocks rocky start to 2024. However, Goldman still maintains a “Buy” rating on Apple shares and it even lifted its 12-month price target to $232 from $223 per share.

Analyst Mike Ng said “the market’s focus on slower product revenue growth masks the strength of the Apple ecosystem,” and added that Apple’s new product innovation and growth in services offset cyclical headwinds.

Dan Ives (Wedbush): $250

Wedbush analyst Dan Ives is the most bullish on Wall Street about Apple stock’s potential, and maintains a 12-month price target of $250. Ives said in a March interview with Bloomberg Surveillance that the recent price weakness presents a buying opportunity for investors and pointed to more than 2.2 billion Apple device owners to argue that Apple isn’t late to the AI game.

WalletInvestor: $168

WalletInvestor has one of the most bearish outlooks on Apple stock, giving it a 12-month price target of $168. WalletInvestor uses automated predictions based on chart patterns and does not consider stock fundamentals or rely on human analysts for its predictions.

CNN Money: $200

CNN Money aggregated price predictions from 44 Wall Street analysts and found a median 12-month price target of $200. The high prediction is $250 (from Dan Ives) and the low prediction is $125.

Apple Sales & Earnings Forecast

In its fiscal Q1 earnings report, Apple said revenue rose 2% to $119.58 billion and earnings per share increased 16% to $2.18 per share. 

For fiscal Q2, Wall Street analysts predict revenue of $90.55 billion and quarterly earnings per share of $1.51

For all of 2024, Wall Street analysts forecast revenue of $388.12 billion and earnings per share of $6.56.

The following charts show that Apple beat analysts’ earnings estimates in the past four quarters:

Apple estimated vs reported EPS
Calendar quarter (not fiscal)

Apple earnings surprise table

The Evolution of Apple’s Business Model

Apple breaks out its revenue into 5 categories: iPhone sales, Mac sales, iPad sales, wearables and accessories, and services.

Here’s how those categories broke down in Apple’s 2023 sales of $383.29 billion, and their share in overall sales (%):

  • iPhone sales: $200.58 billion (52.3%)
  • Mac sales: $29.36 billion (7.7%)
  • iPad sales: $28.3 billion (7.4%)
  • Wearables and accessories: $39.84 billion (10.4%)
  • Services: $85.2 billion (19.8%)
Apple revenue breakdown
Source: FourWeekMBA
Apple Business Segments
Source: Visual Capitalist

Apple Stock Key Fundamentals

Here’s a breakdown of the fundamentals investors need to know about Apple stock:

Market Cap $2.62 trillion
Shares Outstanding 15.51 billion
Price-to-earnings Ratio 26.36
Earnings Per Share $6.13
Revenue $383.29 billion
Net Profit $97 billion
Dividend Yield 0.57%
Cash $162.1 billion
Debt $108 billion

What Influences the Price of Apple Stock?

The price of Apple stock is influenced by a number of factors including the company’s own performance and macroeconomic trends. Let’s take a closer look at the most important influences that investors in Apple shares need to be aware of.

iPhone Sales

iPhone sales are the biggest driver of Apple’s revenue—no other product category comes close. In fiscal Q1 2024, iPhone sales contributed 58% of the company’s revenue.

Apple iPhone 15

So, it follows that any change in iPhone sales is watched closely by analysts and investors. A long-term decline in iPhone sales could be disastrous for Apple’s stock.

The good news is that the iPhone’s dominance appears to be in no danger. Revenue from iPhones totaled $69.7 billion in fiscal Q1 up from $65.8 billion in the same quarter a year earlier.The iPhone remains incredibly popular among young people in the US and Apple has been aggressively growing its market share in Asian markets.

Still, investors should closely track iPhone sales to find out what will happen to Apple stock in the future. For years to come, the iPhone remains the strongest barometer of Apple’s overall health.

Subscription Services

Subscription services are a relatively new product category for Apple, but they play an increasingly important role in the company. In fiscal Q1, record-breaking subscription revenue contributed 22.2% of the company’s reported revenue.

Growth in subscription revenue is now priced into Apple’s stock, but there’s still a lot of uncertainty around how fast this revenue stream could grow. Rapidly increasing service sales, particularly among young US consumers and in emerging markets, could send Apple’s shares sharply higher.

Subscription services are also promising because Apple has a lot of pricing flexibility for these services. Once consumers own an iPhone, they’re highly incentivized to purchase services from Apple. So, consumers could prove to be sticky even if Apple decides to raise prices in the future.

New Product Releases

For more than a decade, the iPhone has been Apple’s flagship product. But additional product releases have helped Apple’s bottom line and, more important, encouraged consumers to stick with Apple.

For example, AirPods and AirTags both work seamlessly with the iPhone and other Apple products. Once customers own these accessories, they have a strong incentive to buy a new iPhone and additional Apple services rather than switch to an Android device.

Apple Vision Pro

With the Vision Pro headset now on sale, it’s especially important to consider how new product releases can impact Apple’s stock price. Historically, new launches haven’t done much to Apple’s share price in the short-term, but their positive impact becomes clear over a span of 2-4 years.

Growth in Emerging Markets

Asian markets like China and India represent huge opportunities for Apple, and investors are watching closely to see how the company fares in these countries. Right now, Apple has only a 21% market share in the Chinese smartphone market compared to more than 58% in the US. So, there’s a lot of room for growth.

Some degree of overseas growth is already priced into Apple stock. So, the share price can be very sensitive to policies or actions by Apple that increase the iPhone’s penetration into China and India. Increasing efforts by Apple to spread the iPhone through emerging markets in Africa could also send the stock price higher.

Interest Rates

Apple’s stock price is also affected by macroeconomic trends, and especially interest rates. When interest rates are low, investment tends to flow into stocks. The tech sector as a whole is sensitive to interest rates, which is partly why the sector suffered losses in 2022 as the Federal Reserve raised rates.

Stable or falling rates could send Apple’s stock price sharply higher, which is why many investors are watching the Federal Reserve as closely as they’re watching Apple’s product decisions.

Antitrust Lawsuits – Long-term Risk to Apple Stock

Another factor that could affect Apple’s stock price is antitrust lawsuits in the US and the European Union.

Apple has already faced (and won) a lawsuit from video game maker Epic Games over its allegedly unfair App Store practices. In March, the US Department of Justice accused Apple of monopizing the smartphone market. In addition, Apple last fall was ordered to face an antitrust lawsuit from payment card issuers over Apple Pay.

Also in March, Apple was fined more than €1.8 billion ($1.93 billion) by European Union regulators for app store practices that violated antitrust rules and increased prices for music-streaming subscriptions.

Even if these lawsuits are unsuccessful, they could force Apple to change its business strategies in ways that make it more susceptible to startup competitors.

Apple Stock Forecast Indicators

There are several indicators that investors should consider when evaluating Apple’s potential future stock price.

Moving Averages

Apple’s moving averages plot the price of the stock over a window of time. This window is usually 10 days, 50 days, or 200 days, but investors can use a window of any length.

It is typically considered a bullish sign if Apple stock is above its moving average. It’s even more bullish if the moving averages are aligned such that the 5-day average is greater than the 50-day average, and both are greater than the 200-day average.

Right now, Apple’s stock price is $169 and the 5-day average is $168.86, the 50-day average is $177.35, and the 200-day average is $182.88.

Apple RSI chart

Relative Strength Index

The Relative Strength Index (RSI) is a momentum oscillator that indicates whether Apple stock is overbought (and could fall in price) or oversold (and could rise in price). Typically, an RSI above 70 is interpreted as overbought and an RSI below 30 is oversold. RSI is usually evaluated using 14 days worth of price data, but can be modified to examine longer timeframes.

At this time, Apple’s 14-day RSI is 38.73, indicating that Apple is neither overbought nor oversold, but perhaps edging closer to oversold territory.

Fear and Greed Index

The Fear and Greed index is a market-wide index that reduces whether investors are buying or selling stocks to a single number on a scale from 0-100. A score closer to 0 indicates that investors are fearful and are selling more than they’re buying. A score closer to 100 indicates that investors are greedy and are buying in a frenzy.

Currently, the Fear and Greed index is 53, indicating neutral investment sentiment.

Is Apple a Buy, Sell, or Hold?

Based on our Apple stock prediction, we believe Apple is a strong buy.

We see the company’s dominance of the smartphone market continuing for the foreseeable future, especially as Apple penetrates further into emerging markets and maintains its hold on younger consumers in the US. Apple can also benefit from new product launches like the Vision Pro headset and from falling interest rates.

Here’s a breakdown of the bullish and bearish cases for Apple stock:

Pros

  • Apple stock will recover from its recent weakness and will receive a boost from upcoming events later in 2024, such as new AI features added to its latest iPhone and operating system.
  • Subscription and services revenue hit an all-time high in fiscal Q1 2024 and is anticipated to play an increasing role in Apple’s bottom line, potentially offsetting any long-term decline in iPhone sales.
  • Apple is growing its market share in large Asian markets, especially China and India.
  • Falling interest rates penciled in for later in 2024 and the following years could increase investment inflows into the tech sector, including Apple stock.
  • The Vision Pro headset sets Apple up to be a leader in AR technology.
  • Apple could develop future partnerships with automakers to capitalize on the shift to electric vehicles.

Cons

  • Apple’s supply chains and growth potential are highly exposed to China, which has growing geopolitical tensions with the US.
  • Apple could face further antitrust lawsuits over its App Store practices, Apple Pay, and device prices.
  • Apple is dependent on consumer discretionary spending for most of its revenue and could be significantly affected by an economic recession.

Where to Research Apple Stock

Deciding whether to buy AAPL stocks is easier said than done. Many experienced investors are now looking to alternative data to provide a broader scope when assessing the market potential of a stock. This is where AltIndex comes in.

AltIndex – Unique Alternative Data Provider Giving Investors an Upper Hand With AI Stock Picks, Real-Time Alerts, All Based on Alternative Data

AltIndex is making waves for its innovative alternative data that encompasses all aspects of trading. Those looking for an accurate Apple stock price prediction will find AltIndex a useful resource. 

Powered by AI and cutting edge algorithms AltIndex employs a well-rounded approach to investment analysis consisting of collating and analyzing all relevant data associated with an asset’s market performance. These alternative data points range from social media sentiment analysis, and customer reviews, to job applications and engagement rates. 

AltIndex provides traders with useful stock alerts meaning users are constantly up-to-date with any minor or major changes related to companies in their stock portfolios. With a seamless signup process, users are just a click away from key stock alerts whenever a listed stock experiences an uptick in followers on social media, or a change in customer sentiment ratings. 

If all this wasn’t enough, AltIndex boasts an 80% win rate with its AI stock picks. Its fully-fledged algorithms evaluate thousands of equities on a daily basis, leaving investors with accurate stock signals in 2024. 

AltIndex ranks stocks based on a 0 to 100 scale. The AI score uses both AI and alternative data to understand whether a stock could outperform the market in the next six months. The AI score is also built using both fundamental and alternative indicators. 

Interested in buying AAPL stock but unsure of its short and long term market potential? Every day, AltIndex’s smart AI system analyzes a wide range of signals from heaps of companies, with the intention of forecasting their future peaks and troughs. From these predictions some stocks will receive either a sell or buy signal which are based on a window of up to 9 months.   

Historically, AltIndex’s stock picks have a 75% win rate with an average of 24% gains over a 6 month period.

When it comes to pricing this is also transparent as you can see in the table below:

Level of Subscription Costs & Features
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To take your investing journey to the next level with alternative data follow the link below and check out what AltIndex can add to your experience today.

Conclusion

Apple is the most second valuable company in the world and it’s up more than 240% in the past five years. According to our Apple stock price prediction, this stock has plenty more room to run. We think AAPL shares could reach $216 by the end of the year, $237 by the end of 2025, further rising to $298 by the end of 2026 and to $561 by the end of 2030.

Investors who are bullish on Apple can research AAPL stocks via AltIndex’s pioneering new platform. Interested users can sign up for free and start using AI-based alternative analysis to drive their investments forward.

FAQs

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References

  1. FAQ (Apple)
  2. Apple makes history by becoming first US company to reach $1 trillion market value (USA Today)
  3. Apple Hits Historic $3 Trillion Milestone (Bloomberg)
  4. Apple’s big services bet is paying off as iPhone sales dip (The Verge)
  5. As Smartphone Industry Sputters, the iPhone Expands Its Dominance (The New York Times)
  6. The tech trade is back, driven by A.I. craze and prospect of a less aggressive Fed (CNBC)
  7. Apple’s Vision Pro headset is on track to ship early next year (The Verge)
  8. Another Slow Year Expected for AR/VR Headsets Before 2024 Rebound, According to IDC (IDC)
  9. Goldman Sachs pushes its forecast for Fed rate cut to Q4 2024 (Reuters)
  10. Fed Pauses Interest Rate Hikes Again—But Ups Long-Term Forecast (Forbes)
  11. US teens still overwhelmingly love Apple and Google needs to stop ignoring that (Android Authority)
  12. Apple (AAPL) Stock Forecast & Price Target (Tipranks)
  13. Goldman says iPhone demand outpacing supply, sees more than 20% upside for Apple shares (CNBC)
  14. Apple Stock To Climb 38%: The Ultra-Bullish Case Explained (The Street)
  15. Apple Stock Forecast, “AAPL” Share Price Prediction Charts (Walletinvestor)
  16. AAPL – Apple Inc Forecast (CNNMoney)
  17. Apple reports third quarter results (Apple)
  18. Apple Inc. (AAPL) Stock Earnings Estimates, Revenue Estimates (Seeking Alpha)
  19. Share of Apple’s revenue by product category from the 1st quarter of 2012 to the 4th quarter of 2023 (Statista)
  20. China Smartphone Shipments Market Data (Q2 2022 – Q3 2023) (Counterpoint Research)
  21. Tech Stocks Are Way Down. Why Rising Interest Rates Are the Culprit. (The Wall Street Journal)
  22. Apple Largely Prevails in Appeal of Epic Games’ App Store Suit (The New York Times)
  23. Apple is ordered to face Apple Pay antitrust lawsuit (Reuters)
  24. Apple faces growing likelihood of DOJ antitrust suit (Politico)
Michael Graw
Editor

Michael Graw is an experienced writer in the business and B2B tech fields. His articles can be found on Business Insider, Entrepreneur, Tom’s Guide, and TechRadar, and cover everything from corporate finance to crypto and international tech regulation. A prolific copywriter and entrepreneur, Michael has worked with a wide range of SaaS and tech companies and has his finger firmly on the pulse of B2B tech and finance.