Many technology companies have enjoyed spectacular returns in 2024 – but not every player in this exciting sector is cracking open the champagne.
One that’s endured a lackluster year is US-based SoFi Technologies which has seen its SOFI stock price tumble 15% since the beginning of January.
But why has this been the case when the financial services company has exceeded expectations and been profitable for three consecutive quarters?
Here in our SoFi stock prediction 2025-2030, we look at what’s happened to the company and where analysts expect the SoFi stock price to go over the coming year and beyond.
Key Takeaways
- SoFi has now delivered three consecutive quarters of profitability but hasn’t been rewarded with an increasing share price.
- The SOFI stock price has fallen 15% this year from $9.65 at the start of January to $8.12 as the market closed on September 17, 2024.
- Chief executive Anthony Noto said that the company had enjoyed an “exceptional” second quarter.
- Wall Street analysts currently rate the stock as a ‘hold,’ according to opinions compiled by MarketBeat.
- The consensus SoFi stock price target of analysts is that shares could rise 13.43% over the coming year to $9.14. However, opinions vary.
Summary of the Latest SoFi Stock Predictions
SoFi Stock Forecast
(as of September 18, 2024) |
1-Year Forecast | 2027 (September) | 5-Year Forecast
(September 2029) |
MarketBeat | $9.14 | – | – |
WalletInvestor | $8.80 | $10.69 | $12.08 |
TipRanks | $8.27 | – | – |
CoinCodex | $9.33
(Jan 2025) |
$12.14
(Jan 2027) |
$18.02
(Jan 2030) |
SoFi Stock Analysis
The first stage of our SoFi share price forecast needs to look at the company itself and the proposition it offers to investors.
SoFi was founded in April 2011 out of the Stanford Graduate School of Business with the aim of pioneering MBA peer-to-peer student loan financing.
It has since expanded its product offerings to include personal loans, credit cards, mortgages, investment accounts, banking services, and financial planning.
The San Francisco-based company went public on June 1, 2021 and its stock, under the ticker SOFI, is traded on the Nasdaq Global Market.
In September 2024, chief executive Anthony Noto emphasized how proud he was that SoFi had helped more than eight million members over the years.
I’m proud to say that we help over 8 million @SoFi Members save, spend, borrow, and invest—all in one app—so they can get their money right.
I'm particularly excited about how @SoFi Invest has evolved. We're providing more selection by helping people invest in stocks, ETFs,… pic.twitter.com/ZLVgO8jEey
— Anthony Noto (@anthonynoto) September 11, 2024
How Has the SOFI Stock Price Moved Lately?
Investors haven’t had much cause for celebration this year as the SOFI stock price has fallen 15% to $8.12 from early January to the market close on September 17, 2024.
Over the past 12 months, the SOFI stock price has traded between $6.01 and $10.49, putting the average price for the last 52 weeks at $7.54.
It’s also worth digging a little deeper into the numbers to get a fuller picture of how the SOFI stock price has performed over the past year.
Back at the end of January, shares surged around 20% after the company announced its first-ever profit and beat analysts’ expectations.
It then achieved a second consecutive profitable quarter, although the $88 million achieved is less impressive when you consider it included a $59.2 million one-time extinguishment of debt.
Latest SoFi News
Third Quarter Of Profit
A key part of our SoFI stock forecast is focusing on how the company has performed in terms of its revenue, so let’s turn our attention to its most recent results.
In late July 2024, SoFi revealed that total net revenue came in at $598 million for the three months to the end of June 2024. This represented a 20% increase over the $498 million achieved for the corresponding period in 2023.
Other highlights included:
- SoFi Invest recorded a 58% year-over-year increase in assets under management during the second quarter, driven largely by net flows.
- SoFi Money now offers Zelle money transfer capabilities. The company said this has been one of the most requested features.
- SoFi Credit Card introduced a 10% cashback boost for SoFi Plus members.
SoFi Consolidated Results Summary | |||
---|---|---|---|
($ in thousands, except per share amounts) | Three Months Ended June 30 | ||
Consolidated – GAAP | 2024 | 2023 | % Change |
Total net revenue | $598,618 | $498,018 | 20% |
Net income (loss) | $17,404 | -$47,549 | n/m |
Earnings (loss) per share attributable to common stockholders – basic | $0.01 | -$0.06 | n/m |
Consolidated – Non-GAAP | |||
Adjusted net revenue(1) | $596,965 | $488,815 | 22% |
Adjusted EBITDA | $137,901 | $76,819 | 80% |
Tangible book value (as of period end)(2) | $4,176,543 | $3,204,883 | 30% |
Tangible book value per common share(2) | $3.92 | $3.42 | 15% |
Source: SoFi
Chief Executive Praises “Exceptional” Quarter
In a statement, Anthony Noto, SoFi’s chief executive, branded it an “exceptional” second quarter.
“Our relentless focus on product innovation and member growth across our portfolio of businesses not only drove strong results today, but we expect that they’ll fuel financial growth for years to come,” he wrote. “Our one-stop-shop strategy continues to deliver strong, diversified growth and profitability, despite macroeconomic volatility.”
Noto also pointed out that the company’s financial services and tech platform segments now made up a record 45% of its adjusted net revenue. This is up from 38% a year ago.
“In the second quarter, these businesses grew revenue by a combined 46% year-over-year, given our clear structural advantages and leading value proposition in Financial Services, along with the Tech Platform’s continued progress on its journey of becoming the AWS of financial services.”
He also pointed out that despite the rate environment and the company’s “conservative stance in Lending”, it sustained strong results in the quarter and is ready to move quickly once things improve.
SoFi Stock Forecast 2025: What Do The Analysts Say?
Next we look at the SoFi stock predictions of analysts.
Michael Miller, equity analyst at Morningstar, has had a fair value estimate on the stock of $13 since March 27, 2024.
In his SoFi stock forecast of late July 2024, he highlighted that strong results from its financial services helped offset some of the headwinds from the firm’s more conservative approach to loan origination.
“Net interest income was still the largest driver of growth, increasing 41.7% from last year, though only 2.5% sequentially, to $412.6 million,” he wrote.
As an aside, net interest income is the difference between what a bank takes in on loans and pays out on deposits.
He attributed the “rapid year-over-year increase” to strong loan growth and net interest margin expansion, with SoFi’s NIM increasing to 5.83% from 5.74% last year.
“NIM expansion was primarily the result of SoFi’s strong retail deposit growth, with deposits now making up 88% of total funding, up from 78%,” he added.
Looking to the future, Miller’s SoFi stock expectations are rather mixed.
“SoFi’s financial services segment outperformed our expectations as these results represent a noticeable acceleration from previous quarters,” Miller stated. “On the other hand, the technology platform segment is lagging and the firm did cut its 2024 revenue growth guidance for the business to mid to high teens from 20% previously.”
Positive Outlook For Technology Companies
The banking industry of 2030 will look very different from today, with some changes likely to be evolutionary and others radically different, according to a report from KPMG.
“Over the next decade we will see more changes in the banking industry than we have witnessed in the past 100 years,” it stated. “This isn’t solely due to advancing technologies, but a confluence of inter-related, structural factors – demographic, socio-economic, regulatory, and environmental changes.”
It highlighted four areas that will enhance the ability of companies in the sector to deliver improved financial well-being.
- Data
- Business models
- Regulation
- Technology
Separately, Dan Ives, managing director and senior equity research analyst at Wedbush Securities, is also upbeat about the outlook for the tech sector.
Posting on X, he predicted the “stage is set” for tech stocks to move higher into year-end and 2025 on the back of an upcoming rate-cutting cycle.
We believe the stage is set for tech stocks to move higher into year-end and 2025 as the Fed and Powell kick off its rate cutting cycle this week, macro soft landing remains the path, and importantly tech spending on AI remains a generational 4th Industrial Revolution 🔥🏆🐂🍿
— Dan Ives (@DivesTech) September 15, 2024
SoFi Stock Predictions: Where Will The SOFI Price Go Next?
So, is Sofi a buy, hold, or sell? What are the analysts’ expectations for SoFi’s future stock price?
The stock is rated a ‘hold’, according to the SoFi stock predictions of 14 Wall Street analysts, compiled by MarketBeat as of September 18, 2024.
While seven have ‘hold’ recommendations in place, five see it as a ‘buy’ and two as a ‘sell’.
- Their consensus view is that the stock could rise 12.60% over the coming year to $9.14, although opinions vary.
- The most optimistic believe it could hit $14.
- Meanwhile, the most pessimistic have penciled in a drop to just $3.
Others believe the SOFI stock price could rise more modestly by 2.61% to $8.27 over the next 12 months, according to the views of 14 analysts compiled by TipRanks.
Meanwhile, the SoFi projected stock price of Wallet Investor, an algorithmic forecaster, suggested it could hit $8.80 next year and then climb up to $12.08 over the next five years.
The following table shows the latest analysts’ SoFi stock predictions as of September 18, 2024.
How about the Sofi stock long-term forecast?
Most analysts are reluctant to look too far into the future, which is why a Sofi stock forecast 2030 is viewed as unrealistic by most observers.
In fact, the closest we can get to a SoFi stock price prediction 2030 is via Coincodex, which has predicted it will reach $18.02 by January 2030.
Note that analysts’ and algorithm-based SoFi stock projections might prove to be wrong.
The Bottom Line: Should I Invest in SoFi?
The big question is: what is a plausible outlook for SoFi stock? The fact is that a lot will depend on how the company performs over the next couple of years.
The current signs are positive. The money it’s spent on marketing appears to have paid off as it has now achieved profitability in each of the last three quarters.
However, analysts are keen to see a continuation of this trend before they consider increasing their SoFi expected stock price targets.
Although the general consensus is that it will rise over the coming year, some warn it may actually fall, so it will be interesting to see how everything plays out.
Do your own research and always remember your investment decision depends on your attitude to risk, your expertise in the stock market, the spread of your portfolio, and how comfortable you feel about losing money.
The information in this article does not constitute investment advice and is meant for informational purposes only.
FAQs
What will SoFi stock price be in 2025?
What is a fair price for SoFi stock?
Is SoFi a buy, hold, or sell?
Is SoFi a good stock to buy?
Will SoFi stock go up or down?
How high can SoFi stock go?
Should I invest in SoFi stock?
References
- SoFi soars after first-ever profit beats estimates | Reuters (Reuters)
- SoFi Technologies, Inc. (SOFI) – SoFi Technologies Reports Q1 2024 Net Revenue of $645 Million and Net Income of $88 Million, Marking Second Consecutive Quarter of GAAP Profitability
(Investors.sofi) - SoFi Technologies Reports Net Revenue of $599 Million and Net Income of $17 Million for (S27.q4cdn)
- Future of digital banking in 2030 (Assets.kpmg)
- SoFi Technologies (SOFI) Stock Forecast and Price Target 2024
(Marketbeat) - SoFi Technologies (SOFI) Stock Forecast, Price Targets and Analysts Predictions – TipRanks.com (Tipranks)
- SoFi Technologies Stock Forecast: up to 8.806 USD! – SOFI Stock Price Prediction, Long-Term & Short-Term Share Revenue Prognosis with Smart Technical Analysis (Walletinvestor)
- SoFi Technologies, Inc. (SOFI) Stock Forecast & Price Prediction 2025, 2030 | CoinCodex (Coincodex)