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Salesforce (CRM) is a world-renowned software company synonymous with customer relationship management software solutions.
Co-founded by its current CEO Marc Benioff, Salesforce was the 38th largest company in the world by market cap, as of October 2024.
Salesforce’s success has enriched its co-founder Benioff and lifted him to the status of one of the richest people in the world.
What is Marc Benioff’s net worth in 2025? Let’s find out.
Key Takeaways
- Marc Benioff co-founded Salesforce to provide customer relationship management solutions that can be accessed online.
- In addition to being the Salesforce CEO, Benioff is also the owner of Time magazine.
- Bloomberg Billionaires Index ranked Benioff as the 253th richest person in the world.
- Benioff sold over 1.54 million Salesforce shares in the first six months of 2024.
- Marc Benioff’s total annual compensation at Salesforce was about $39.65 million in fiscal 2024.
Who Is Marc Benioff?
Marc Benioff is the co-founder, chairman and chief executive of cloud-based software company Salesforce. He was born on September 25, 1964, in San Francisco, California, USA.
His professional career began at American software company Oracle, where he spent 13 years working in sales, marketing, and product development and rose to the position of vice president.
He co-founded Salesforce in 1999 to provide customer relationship management solutions that can be accessed online instead of installing it.
In addition to being the Salesforce CEO, Benioff is also the owner of Time magazine.
Marc Benioff’s educational institutions include Burlingame High School and the University of Southern California.
| Quick facts | Details |
|---|---|
| Full Name | Marc Russell Benioff |
| Date of Birth | September 25, 1964 |
| Place of Birth | San Francisco, California |
| Nationality | American |
| Occupation | Salesforce CEO |
| Net Worth (2024) | $10.6 billion, as of October 7, 2024 |
| Notable Ventures | Salesforce, Time Magazine |
| Major Investments (by Salesforce) | Slack, Tableau, MuleSoft, Demandware, ExactTarget, ClickSoftware, Vlocity |
| Philanthropy | Medical research, Marine conservation, COVID-19 aid |
| Family | Lynne Krilich (spouse), two children |
| Education | Bachelor of Science in Business Administration from the University of Southern California |
| Early career | Oracle |
| Current focus | Artificial intelligence (AI) |
Marc Benioff’s Net Worth in 2025 & Comparison With Previous Years
Marc Benioff’s net worth in 2024 was estimated to be over $10.6 billion, as of October 7, 2024, according to Bloomberg Billionaires Index.
In late 2015, Benioff was estimated to be worth around $3.96 billion. Over the last six years, Benioff’s net worth has surged nearly tripled (+162%) to current estimates of about $10.6 billion.
Marc Russell Benioff’s net worth peaked in November 2021 when it hit about $11.7 billion.
At the time of writing, the Bloomberg Billionaires Index ranked Benioff as the 253th richest person in the world.
About 40% of the Salesforce founder’s wealth was held in cash, while the remaining 60% was held in publicly-listed assets.
Wealth Fluctuations
With nearly 60% of Marc Benioff’s net worth held in publicly-listed assets, Benioff’s wealth is heavily dependent on the performance of the stock market.
Benioff’s Salesforce Stake in 2024
The performance of Salesforce stock is particularly influential in determining his net worth.
SEC filings data compiled by Fintel revealed that Benioff sold over 1.54 million Salesforce shares in the first six months of 2024. The shares would be worth about $431.6 million at the market price of $280, as of October 4, 2024.
In 2016, it was revealed that Benioff held 5.3 million shares in the health tech company Fitbit. In 2021, Google completed a deal to acquire Fitbit for $7.25 per share in cash, valuing the company at $2.1 billion.
Benioff also holds shares in software firm Zuora and communications company Cisco. No public information was available on whether Benioff still owns stakes in these companies.
Marc Benioff’s Salary
Marc Benioff’s net worth also depends on his salary.
SEC filings showed that Salesforce CEO Marc Benioff’s base salary was $1.55 million in the financial year 2024.
Additionally, Benioff earned $3.1 million in annual bonuses in the year ended March 31, 2024. He also received $21 million in performance restricted stock units (PSRU) and $14 million in stock options during the year.
Marc Benioff’s total annual compensation in fiscal 2024 was about $39.65 million in base salary, annual performance-based cash incentive awards, and long-term equity awards.
For fiscal year 2025, the board of directors at Salesforce had proposed to raise Marc Benioff’s annual compensation to over $45 million. The proposal was rejected by Salesforce shareholders.
Current Projects & Investments
Benioff is currently focused on transforming Salesforce’s software solutions to cater to the AI revolution.
According to Benioff, Salesforce’s Data Cloud solution has become the fastest-growing product in the history of the company. The Data Cloud solution collects and analyzes data which is then used to create and power autonomous AI applications for customer support, sales and marketing.
With regards to Benioff’s latest investments, the tech mogul participated in funding rounds of various companies including AI platform World Labs, healthcare firm Viome Life Sciences and clinical-stage biotech company Siolta Therapeutics in 2024.
Marc Benioff says Microsoft Copilot is the new Clippy and by contrast, Salesforce is looking to deploy a billion AI agents in the next 12 months pic.twitter.com/LWK1Oc08Gc
— Tsarathustra (@tsarnick) September 22, 2024
Early Ventures & Education
Personal Life & Real Estate
Lynne Benioff is Marc Benioff’s wife with whom she shares two children. They own a home in a neighborhood called Sea Cliff in northwestern San Francisco.
Marc Benioff also has a 9,800-square-foot beachside mansion in Waimea, Hawaii.
According to NPR, Benioff has bought at least 38 parcels of land in Hawaii through anonymous limited liability companies since 2000. His property in Hawaii is estimated to hold more than 600 acres of land.
Philanthropy & Spending
Marc Benioff and his wife Lynne Benioff are known for their philanthropic endeavors.
In 2010, they donated $100 million to the UCSF Children’s Hospital in San Francisco. In 2014, they donated $100 million more to the hospital and funded a $50 million research project on premature birth.
In 2016, the Benioffs donated $10 million to establish a marine science research and conservation center called Benioff Ocean Initiative. They gifted an additional $60 million to the institute in 2022.
The Benioffs donated $35 million each for microbiome medicine research and prostate cancer research in 2019.
In 2024, the Benioffs donated $150 million to Hawaii hospitals.
The Bottom Line
Salesforce has seen incredible growth and success under the tutelage of Marc Benioff. Now Benioff hopes to transform his company from a top CRM solutions provider to a dominant AI software company.
If Benioff and Salesforce are successful at leading the market with its AI venture, we can expect Marc Benioff’s net worth to grow further.
FAQs
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References
- Salesforce (CRM) – Market capitalization (Companiesmarketcap)
- Bloomberg Billionaires Index – Marc Benioff (Bloomberg)
- NOTICE OF 2024 ANNUAL MEETING OF STOCKHOLDERS (Sec)
- Marc Benioff – Insider Trading Tracker (Fintel)
- Salesforce CEO Marc Benioff takes stake in Fitbit – MarketWatch (MarketWatch)
- Google closes $2.1B acquisition of Fitbit as Justice Department probe continues | Fierce Healthcare (Fierce Healthcare)
- Salesforce shareholders reject compensation plan for CEO, other top executives | Reuters (Reuters)
- Salesforce FY24 Annual Report (Salesforce)
- Marc Benioff investment portfolio | PitchBook (PitchBook)
- Tsarathustra on X (X)
- A tech billionaire is quietly buying up land in Hawaii. No one knows why (Npr)
- Who We Are – Benioff Ocean Science Laboratory (Bosl.ucsb)
- Marc Benioff’s Gulfstream G650 (N650HA) Flight History (Celebrityprivatejettracker)
