The 10 Best Email Marketing Platforms Compared for 2024

The best email marketing platforms help businesses craft engaging marketing campaigns through promotional emails, newsletters, and targeted advertising. Using these tools, businesses can amp up their automation game, increase lead generation, and even integrate with social media platforms and online stores for better optimization.

However, with so many platforms around, zeroing in on the ideal solution can be a challenge. That’s why we’ve done the hard work to find the 10 best email marketing platforms based on criteria like affordability, email sending capacity, automation and integrations offered, and customer support. Stick around to find out why platforms like HubSpot, Campaigner, and Mailchimp are among the best in the business.

The Top 10 Best Email Marketing Services Ranked

Here’s a quick round-up of the top email marketing platforms and their unique features, which will give you an overview of what’s to come with our full reviews:

  1. HubSpot — Overall, the best email marketing platform, with a standout email signature creator offered for free. You can create a signature and use it across popular platforms like Gmail and Outlook.
  2. Campaigner — Fantastic tool for building a bond with your customers, thanks to its localization feature, which is great for optimizing your emails for local languages and culture.
  3. Mailchimp — Popular mailing list service with access to multivariate testing, letting you test up to eight versions of the same email. You can also design effective emails with its AI email writer.
  4. Aweber — Best-in-class automation software with in-depth behavioral automation features. Can automatically select the right approach to respond to users based on past interactions.
  5. Constant Contact — Ideal for handling all your digital marketing operations with one product. Along with a stellar email marketing tool, you can manage your social media and enjoy SEO recommendations.
  6. GetResponse — A highly recommended service for designing emails that don’t end up in spam folders. Businesses with online stores will find its Product Box very useful.
  7. Systeme.io — One of the best free email marketing platforms with comprehensive customer management tools. You can also get blog management, sales funnels, and ecommerce tools rolled in.
  8. Freshmarketer — A great small business marketing service that can handle up to 25 custom email domains. Comes with chatbots that can manage customer queries when your agents are busy.
  9. Brevo — Tailor-made for businesses eyeing an omnichannel approach and equally potent when it comes to offering SMS and WhatsApp campaigns with the same plan.
  10. MailerLite — An affordable small business email marketing provider. We love the link correction feature, which helps you fix links in your messages without your customers ever noticing.

Why Email Marketing is Important

Email marketing is an indispensable part of any sales effort since it’s one of the most effective ways to connect with your audience and nurture customer relationships.

You can reach your subscribers directly in their inboxes with personalized emails, delivering valuable content, promotions, and updates. This direct communication fosters trust and keeps your brand front of mind.

It’s also highly cost-effective, offering a high return on investment (ROI). It allows you to segment your audience, send targeted messages, and track engagement, enabling you to refine your marketing strategy over time.

Whether you’re a small business looking to grow or an established brand aiming to stay connected, email marketing is a powerful tool to drive engagement, build loyalty, and boost sales.

A Rundown on the Different Types of Email Marketing

There are various types of email marketing campaigns, with each serving a distinct purpose in engaging your audience and achieving specific goals. Here are the most notable types:

  • Welcome Emails: Welcome emails are sent to new subscribers or customers. They introduce your brand, set expectations, and often include a warm greeting or special offer to encourage further engagement.
  • Promotional Emails: These emails promote products, services, or special offers to drive sales and revenue. They can include discounts, product highlights, or limited-time offers.
  • Cart Abandonment Emails: Cart abandonment emails target customers who have added items to their online shopping carts but have not completed the purchase. These emails aim to recover potentially lost sales by reminding customers to complete the transaction.
  • Re-Engagement Emails: Re-engagement emails are sent to inactive subscribers or customers. They aim to win back their interest and encourage them to re-engage with your brand. They may include exclusive offers or personalized content to reignite their interest.
  • Sponsorship Emails: These emails involve collaborating with another brand or partner to promote each other’s products or services. It’s a mutually beneficial marketing tactic that expands your reach to a new audience.
  • Lead Nurturing Emails: Lead nurturing emails are part of a strategy to educate and engage potential customers over time. They provide valuable content, such as educational resources and product information, to move leads through the sales funnel.
  • Transactional Emails: These emails are automated and triggered by specific customer actions, such as purchase confirmations, shipping notifications, or password resets. They provide essential information and maintain customer trust.
  • Dedicated Emails: Dedicated emails are standalone messages that focus on a single topic or offer. They are often used for important announcements, product launches, or exclusive promotions.
  • Survey Emails: Survey emails are used to gather feedback from customers and subscribers. They help businesses understand customer preferences, improve products or services, and enhance customer satisfaction.

Comparing the Market’s Best Email Campaign Software

Here’s a quick look at the key differences between each of our top picks so you can make an informed decision and start creating the best email marketing campaigns possible.

Email marketing tool Best For Starting Price of Paid Plans  Contacts On Starter Plan Free Version  Free Version Info Top 3 Email Features
HubSpot Best overall $18/month – annual plan 1,000 contacts Free plan – 2,000 emails
– 10 active email lists
– One inbox
– Email health reporting
– Add smart rules
– Email reply tracking
Campaigner Building long-term customer relations $59/month Up to 5,000 contacts 30-day free trial – 900+ Responsive Templates
– Facebook Audience Builder
– Basic Segmentation
– 900+ responsive times
– Geolocation optimization
– User management
Mailchimp Multivariate testing $13/month 500 to 50,000 (with extra fees) Free plan – 500 contacts
– One user
– 1,000 emails
– Send Time optimizer
– Content Optimizer
– 300+ integrations
Aweber Automation $12.50/month – annual plan Unlimited Free plan – 500 contacts
– One email list
– Basic customer support
– Behavioral automation
– Dynamic email content
– Sales tracking
Constant Contact All-in-one digital marketing solution $12/month 500 60-day free trial – Web sign-up forms
– Drag & drop email templates
– Event management
– Social media integration
– AI content recommendation
– Email heat maps
GetResponse Stopping emails being marked as spam $15.58/month – annual plan 2,500 contacts 30-day free trial – Unlimited newsletters
– Sign-up forms and popups
– Autoresponders
– Spam protection
– Click tracking
– Ecommerce integration
Systeme.io All-in-one business management solution $27/month 5,000 contacts Free plan – 2,000 contacts
– Unlimited emails
– Unlimited assistant account
– Unlimited storage
– Send unlimited emails
– Unlimited automation rules
Freshmarketer Beginners who want a chatbot $19/month 2,000 contacts Free plan – 100 contacts
– 200 emails
– Ecommerce integrations
– Custom domain for emails
– Smart chatbots
– Split Testing
Brevo Omnichannel communication $25/month Unlimited Free plan – 300 emails/day
– One User
– Unlimited contacts
– Transactional emails
– Email template gallery
– Support for SMS and Whatsapp campaigns
MailerLite Correcting links even after sending $10/month Unlimited Free plan – 12,000 monthly emails
– Landing pages
– Unlimited audience
– Preference center
– Passwords for pages
– AI writing assistant

The Top 10 Best Email Marketing Services Shortlisted

Eager to get your business the best email marketing software? Read on as we’ll now discuss in detail each of our top picks, including their best features, pros and cons, and pricing. Ready?

1. HubSpot — Overall, the Best Platform for Email Marketing

HubSpot is an outstanding email marketing platform – and its email insights are the best we’ve seen. Labeled as “Email Health Reports,” it tells you everything you need to know about your email performance.

At the center of the page, you see a bar indicating email health alongside three labels — action needed, work to be done, and on track. These labels tell you where you stand.

Under that, there’s a complete health breakdown with metrics for click-throughs, spam reports, bounces, opens, and unsubscribes. Below each of these, you can click on a drop-down menu to get a detailed report. The only other tool that offers a similar depth of insight is Systeme.io.

HubSpot-Email-Marketing

Best For Starting Price of Paid Plans  Contacts On Starter Plan Free Version  Free Version Info Top 3 Email Features
Best overall $18/month – annual plan 1,000 contacts Free plan – 2,000 emails
– 10 active email lists
– One inbox
– Email health reporting
– Add smart rules
– Email reply tracking

Other features include an AI text generator, a drag-and-drop visual editor with pre-designed templates, and content personalization tools – and you can still personalize standard group emails with smart rules.

You can choose to show each user different content based on where they are in the sales funnel and customer lifecycle.

You can also create custom rules based on any other information from their contact record, which can tell you what they might be interested in. This will help you create the best subject lines and increase your email open rate.

HubSpot is known for having great free tools, and its email marketing offering is no exception.

You get a free email signature creator, including your name, designation, contact information, and anything else you want to add at the end of every email. You can then add it for Gmail, Outlook, Apple Email, or any other email provider.

HubSpot’s email marketing tools are provided under its general marketing plan, so you’ll have a ton of other marketing features in hand, such as SEO, video hosting, and a CRM – and we rate it as one of the best CRM solutions all around.

While there could be more focus on the email marketing features, HubSpot is a solid all-around marketing platform.

Pros

  • Comes with tons of free tools
  • Multi-level user management
  • Email personalization with Smart Rules
  • Detailed analytics on your email’s overall performance

Cons

  • Less focus specifically on email marketing

2. Campaigner — Best Email Marketing App for Customer Localization

Campaigner helps you build a special bond with your customers with local optimization, which can be handled in two ways. Firstly, you can use the “Localization” feature to deliver content in a local language.

Secondly, you can use the “Geolocation” feature to optimize emails for the receiver’s geographical location. Once you have the location, you can create new content blocks for local holidays, festivals, and culture.

You can also geographically optimize the send times for your email. Suppose you have customers in different time zones and want to send New Year’s Wishes to everyone at midnight. Campaigner will deliver the emails on your behalf when the clock strikes 12 at each location.

Campaigner-1

Best For Starting Price of Paid Plans  Contacts On Starter Plan Free Version  Free Version Info Top 3 Email Features
Building long-term customer relations $59/month Up to 5,000 contacts 30-day free trial – 900+ Responsive Templates
– Facebook Audience Builder
– Basic Segmentation
– 900+ responsive times
– Geolocation optimization
– User management

Campaigner provides two tools to help you manage your subscribers better – a Suppression List and an Exclusion List. The suppression list is aimed at people who are inactive, marked as spam, or have invalid email addresses.

Continuously sending them emails might harm your reputation and reduce your deliverability rate. Using this suppression list, you can keep them out of your campaign.

The exclusion list, on the other hand, is for temporary restrictions. Suppose you’re promoting different products to men and women in your customer base.

When you’re sending out emails for women, you can put male contacts into your exclusion list and vice versa. This way, you can still bulk email your customers without spamming segments of your audience.

Designing a new email is also convenient with the Campaigner drag-and-drop editor, which is already loaded with 900+ pre-designed templates. These templates are responsive to common device types, and you’ll find plenty of diversity for different industries.

With its CDN Media Hosting feature, you can store all your images and files on Campaigner so that the emails will load faster for your customers. Given all this, a 30-day notice period for cancelations is hardly a major issue.

Pros

  • Offers custom plans
  • 900+ responsive templates
  • Helps with email localization
  • Manage your customers better with exclusion and suppression lists

Cons

  • Cancelation requires 30 days notice, so you’ll still be paying for a month

3. Mailchimp — Powerful Business Email Marketing System with Multivariate Testing

Mailchimp is the ideal email marketing tool for companies that are figuring out the best way to approach their customers – and the best way is arguably through Multivariate Testing.

The platform lets you test up to eight different variations. With each change you make, Mailchimp will tell you how much of a difference it made in its impact on your customers.

Once you find your perfect audience and approach, Mailchimp will help you further optimize your approach with its content optimizer and send time optimizer tools.

Mailchimp-1

Best For Starting Price of Paid Plans  Contacts On Starter Plan Free Version  Free Version Info Top 3 Email Features
Multivariate testing $13/month 500 to 50,000 (with extra fees) Free plan – 500 contacts
– One user
– 1,000 emails
– Send Time optimizer
– Content Optimizer
– 300+ integrations

The content optimizer uses data from the best campaigns in your industry to suggest ways to improve your emails. It could be about your content’s readability, greeting style, or subject line, Mailchimp will know how to get your customers hooked.

The Send Time Optimizer, on the other hand, analyzes past engagement and pinpoints the perfect time to contact users. You can then schedule your emails so they reach their inbox at the same time each time you want to contact them.

Another feature that deserves a mention is MailChimp’s AI email writer, added after the rise of ChatGPT. You’ll find it in the email editor, where you can add a prompt, adjust the tone and language for your industry, and have the bot create a fresh email in seconds. It’s just as easy as it sounds.

Getting started is easy, especially with their phone and email support, depending on the plan you choose. You can also get a personalized onboarding experience spread across one to four sessions with all paid plans to help your team get better acquainted with the platform.

It’s not as comprehensive a platform as HubSpot, but MailChimp certainly has a strong offering. One drawback we’ve noted is that if MailChimp suspends your account for any reason, it can be hard to get back – and it can happen very suddenly.

Pros

  • Comes with a generous free plan
  • Test up to eight variations of the same email
  • Create automated email flows
  • Onboarding assistance plus ample customer support available

Cons

  • Reserves the right to cancel or suspend your account at any time, which can be hard to reverse

4. Aweber — Excellent Marketing Email Software with Behavioral Automation

Aweber has one of the best-in-class automation tools in the industry that helps you save tons of time. Along with scheduling regular emails, it also lets you set certain common emails, such as a “Welcome” email or a “Thank You For Shopping” email on autopilot.

You can set which actions trigger these responses, and they will keep going out to the right customer automatically.

Aweber

Best For Starting Price of Paid Plans  Contacts On Starter Plan Free Version  Free Version Info Top 3 Email Features
Automation $12.50/month – annual plan Unlimited Free plan – 500 contacts
– One email list
– Basic customer support
– Behavioral automation
– Dynamic email content
– Sales tracking

Let’s not forget behavioral automation — the ultimate trigger for your emails. It selects the right email to send to your customer based on their interaction. Suppose you have a fitness studio offering different classes, such as aerobics, Zumba, and kickboxing.

Now, you can create separate email templates for each of these classes. So the next time someone inquires about a particular class, say aerobics, Aweber will share your saved template automatically.

You can also jazz up your boring emails with Aweber’s AMP email technology. Using this, you can add carousels, buttons, and forms. It basically turns your emails from read-only to interactive, allowing your customers to complete actions within the email.

Last but not least, if your email account is connected to an online store, you can also use Aweber to track sales. All you have to do is go to Reports > Tracking > Sales Tracking.

Then, you can add the URL to the page visited by customers after orders are placed, such as an order confirmation page. Aweber will then calculate each hit on this page and let you know how many buyers you get every day.

Pros

  • 600+ stock images to design templates
  • Detailed deliverability report for every email
  • Behavioral automation for emails
  • Add dynamic content to messages

Cons

  • Lots of features may take time for your team to learn

5. Constant Contact — Comprehensive Marketing Tool with Social Media & SEO Management

Constant Contact is ideal for those who want to handle all digital marketing campaigns from one platform. Here, along with email marketing, you’ll also be able to manage social media marketing and SEO.

Starting with email marketing, Constant Contact helps you create the perfect email copy with its heat map tool. It tells you the location of your most clicked links and sections.

So, for instance, if you see too many clicks when the link is provided right after the first hook line, it’s probably a good idea to paste all your links in the first section of your future emails.

Constant-Contact-1

Best For Starting Price of Paid Plans Contacts On Starter Plan Free Version Free Version Info Top 3 Email Features
All-in-one digital marketing solution $12/month 500 60-day free trial – Web sign-up forms
– Drag & drop email templates
– Event management
– Social media integration
– AI content recommendation
– Email heat maps

It also helps you come up with the best subject line with A/B testing and AI recommendations. Personalization is especially helpful, automatically pulling user information from your database and adding it to messages to speak to the user directly. One shortcoming is the lack of tagging based on user behavior, though.

The platform enables you to manage Instagram, Twitter, Facebook, and LinkedIn all at once. Create posts, schedule them, and check analytics to make improvements. SEO is only available with the Premium plan, but gives you step-by-step recommendations on improving your SERP ranking.

If you’re not too tech-savvy, using Constant Contact may be the easiest option, thanks to its user-friendly interface and excellent customer support. Onboarding support is available over phone or video calls, depending on the plan you choose.

Plus, you get constant support from the team throughout your plan’s duration over live chat and phone.

Pros

  • Automatically resend unopened emails
  • Heat maps tell you where most clicks happen
  • Helps you manage social media and SEO
  • Super-friendly customer support team with onboarding support

Cons

  • No tagging system for user behavior

6. GetResponse — Great Email Marketing Campaign Designer with a Spam Killing Tool

GetResponse ensures that every email lands directly in your user’s primary inbox with the help of its spam-checking tool, Spam Assassin. There are certain protocols that determine whether an email is spam or not.

So Spam Assassin goes through your email body, ensuring there aren’t any words or links that make you look like a spammer. Without this tool, half of your emails could be collecting dust in the Spam folder, and you might miss your chance with those customers permanently.

Getresponse-1

Best For Starting Price of Paid Plans  Contacts On Starter Plan Free Version  Free Version Info Top 3 Email Features
Stopping emails being marked as spam $15.58/month – annual plan 2,500 contacts 30-day free trial – Unlimited newsletters
– Sign-up forms and popups
– Autoresponders
– Spam protection
– Click tracking
– Ecommerce integration

To help you build a rapport with your customers, it also lets you set up automated birthday emails for your users. Just create a standard birthday template for everyone and set it on autopilot while onboarding the new client — you’ll build quality relations while you sleep.

If you are an ecommerce store, contacting your customers about the latest stock is easier than ever with GetResponse’s Product Box tool. It’s an element you’ll find in your email editor.

Just drag and drop it in your email, and it’ll create a new section where your products will be displayed. If you have more than one store, click on the product box on the template to select which store you want to import from.

You can also check how your email shows up on the user’s device with its Inbox Preview tool, which is designed to work for most of the popular email platforms such as Yahoo, Gmail, and Outlook, and you can make sure your emails look stunning on every device.

Pros

  • Display store products in emails
  • Protects your emails from ending up in spam folders
  • Inbox preview tool to ensure emails look good and fit on every device
  • Set limits for distributing gift cards and coupons

Cons

  • Company retains the right to reject your email lists

7. Systeme.io — Best Free Email Marketing Tools with Powerful Analytics

Systeme.io offers a generous free plan that allows you to send unlimited emails. Plus, it’s more than just an email marketing tool. For the same price, you’ll also have access to sales funneling, blog management, and ecommerce tools.

There’s a lot to be impressed with Systeme.io’s email marketing tool, starting with its powerful real-time analytics. All the important user behavior-centric calculations are done automatically by Systeme.io.

Systeme.io-Emails

Best For Starting Price of Paid Plans  Contacts On Starter Plan Free Version  Free Version Info Top 3 Email Features
All-in-one business management solution $27/month 5,000 contacts Free plan – 2,000 contacts
– Unlimited emails
– Unlimited assistant account
– Unlimited storage
– Send unlimited emails
– Unlimited automation rules

You’ll get ready-made charts depicting your sales, new leads, emails sent, emails opened, emails bounced, and the average percentage of spam reports per opened email — all in one place.

Reading the chart won’t take too long. At the top-right corner, you can see the overall increase or decrease in your performance. With such insightful details from your email campaigns, optimizing them for better results will be a cakewalk.

The next thing that caught our attention was the email builder — a comprehensive, drag-and-drop builder. On the left, you have element options such as images, buttons, and horizontal lines. You can drag these elements from the menu and place them where you want on your email copy.

Once you’re done editing, on the right side of the page, you’ll find options to optimize your contact settings, i.e., who to send the email to and a few more tools to personalize emails for the select group of users.

This email builder is easy to use and navigate through and is so resourceful that you don’t need any third-party tools to craft a winning email copy. That said, it doesn’t have the advanced features of platforms like HubSpot, MailChimp, and Aweber.

Pros

  • Best-in-class email copy editor
  • Unlimited file storage on every plan
  • Comprehensive plans with more than just email marketing
  • Simultaneously manage unlimited email campaigns, depending on plan

Cons

  • Many advanced features, like Send Time optimization and AI email writing, are missing

8. Freshmarketer — Highly Recommended for Small Business Marketing Services

Freshmarketer’s email marketing tools are more suitable for a small business. You get up to 150+ ready-made email templates, replies, tracking, time-zone-based delivery, and transactional emails. But if you compare it with the other options on the list, it’s easy to spot that Freshmarketer is comparatively basic.

However, there are plenty of ways by which Freshmarketer makes up for this tiny shortcoming. For starters, it offers one of the best chatbots in the industry.

Freshmarketer-1

Best For Starting Price of Paid Plans  Contacts On Starter Plan Free Version  Free Version Info Top 3 Email Features
Beginners who want a chatbot $19/month 2,000 contacts Free plan – 100 contacts
– 200 emails
– Ecommerce integrations
– Custom domain for emails
– Smart chatbots
– Split Testing

If your customers have a query and your agents are busy with someone else, these chatbots can step in and handle the conversation until someone from the team is ready to take over.

You can also create chat assignment rules, and the chatbot will then designate which agent should take over the chat based on this input. Chat assignments happen completely automatically so that no customer is kept waiting.

“Journey Emails” are another way to keep in touch with your customers during an automated sales funnel. These emails will be automatically triggered when a certain action happens, allowing you to interact with multiple customers at the same time.

Freshmarketer lets you create up to 25 custom email domains. For example, create separate email domains for your sales team and support team so that your emails know where to reach out to you when they have a specific department-related problem.

Freshmarketer also offers Split Testing, so you can send your incoming leads through multiple automated sales funnels. Create unique Journey Emails for each flow and then, depending on the response, select the best route for them.

Pros

  • Lets you add up to 25 custom email domains
  • Saved reply templates to reduce email response time
  • Multilingual chatbots to keep your customers hooked
  • Lets you create unique journey emails to keep in touch with your customers during automated sales flow

Cons

  • Less focus on email marketing tools – an all-in-one marketing platform

9. Brevo — Excellent Omnichannel Marketing Tools Along with SMS & WhatsApp Campaigns

Bravo is ideal for businesses with an omnichannel approach. Along with email marketing, Brevo also offers SMS and WhatsApp campaign assistance under the same plan (including the free plan). With multiple modes of communication, you’ll have a better chance of striking a chord with your leads over at least one mode.

If you want to automate emails based on user behavior, Brevo has the right tool for you — Page Tracking. This tool tracks your leads as they are browsing through your website and tells you the right to send them a message.

Brevo-1

Best For Starting Price of Paid Plans  Contacts On Starter Plan Free Version  Free Version Info Top 3 Email Features
Omnichannel communication $25/month Unlimited Free plan – 300 emails/day
– One User
– Unlimited contacts
– Transactional emails
– Email template gallery
– Support for SMS and Whatsapp campaigns

For example, if users are going through your pricing list, the Page Tracking tool will let you know. Then, you can send them a custom email offering a personalized quote or a free discovery call to discuss further. Striking at the right moment reduces the chances of a good lead wandering off to a different service provider.

We also love Brevo for its Transactional email functionality. While you might find a basic Transaction Tool on every tool, only a few, like Brevo, have a plan completely dedicated to it.

Transactional Emails are automated emails that are triggered by certain actions or issued to complete a purchase. What makes them different from regular emails is they are time-sensitive.

Suppose your customer is locked out of their account and requests an OTP to log in. In that case, you‘ll need a Transactional Email to ensure on-time delivery.

You can get started for free and then use the custom slider on the pricing page to get a personalized quote based on how many Transactional Emails you need to send.

Pros

  • Best tool to handle transactional emails
  • Notable email template gallery
  • Contact your client at the best time based on their behavior
  • Can be used for SMS and WhatsApp campaigns, along with email marketing

Cons

  • Landing page builder is only available in Business and Enterprise plans

10. MailerLite — Allows You to Correct Links in Already Sent Emails

MailerLite is one of the few email marketing platforms that has your back when you make mistakes in emails and, more importantly, helps you fix them.

If you send out an email with the wrong link or if the link is broken, you can still edit the link, and the change will be automatically reflected in the sent emails as long as they haven’t been opened. If you don’t see the “Edit” option beside a certain link, assume it’s too late.

MailerLite-1

Best For Starting Price of Paid Plans  Contacts On Starter Plan Free Version  Free Version Info Top 3 Email Features
Correcting links even after sending $10/month Unlimited Free plan – 12,000 monthly emails
– Landing pages
– Unlimited audience
– Preference center
– Passwords for pages
– AI writing assistant

It’s also ideal for those who need a creative hand to help them craft the best email copies for their target audience. If writing isn’t your best skill, you’ll definitely appreciate MailerLite’s AI assistant, which helps you write subject lines and content for your emails.

Using the tool is super simple. All you have to do is enter a keyword or short description that best describes your campaign, and MailerLite will have a freshly generated email ready for you in seconds.

To make the content resonate with your brand’s voice, you can select the tone of voice, type of campaign, and language you want to use.

It also has its very own image library where you can access more than 1 million free images, GIFs, and icons to make your emails more interesting.

Another benefit of using MailerLite is its preference center, which gives a lot more options to your subscribers to customize the type of content they get.

Instead of unsubscribing, they can simply choose to limit certain topics, change the topic, or reduce the frequency. This way, you can still maintain healthy contact without overwhelming them with your emails.

Pros

  • Brilliant AI tools to help you write emails
  • Password-protected pages available
  • Access to 1m+ images and GIFs for free
  • Correct your links even after an email has been sent

Cons

  • Limited templates for landing pages

What’s the Best Free Email Marketing Tool to Use in 2024?

When considering the best free email marketing tool, HubSpot stands out as a top choice. It offers a comprehensive suite of email marketing features, all conveniently under one roof. With HubSpot’s free plan, you can send up to 2,000 emails monthly, manage over 100 lists, and access robust reporting capabilities.

What’s particularly important is the ability to seamlessly scale your marketing efforts by integrating additional HubSpot tools, including CRM, marketing automation, customer service, and sales solutions.

HubSpot’s strength lies in its capacity to create automated email flows tailored to individual customer behavior, past purchases, and demographics, ensuring your campaigns reach the right audience at the right time.

While free email marketing tools like HubSpot are excellent for small businesses with limited needs, we recommend using paid solutions.

These generally offer more advanced features like segmentation, automated email responses, comprehensive analytical dashboards, and scalability to meet your business’s evolving needs.

How to Make Money From Email Marketing

Email marketing can be a profitable way of generating revenue. Here are several ways to make money from email marketing:

  • Sell a Product or Service: One of the most direct ways to profit from email marketing is by promoting and selling your own products or services. Craft compelling email campaigns highlighting the benefits and features of your offer and include clear calls to action (CTAs) to encourage conversions.
  • Offer a Paid Newsletter: Create exclusive, premium content that subscribers can access by paying for a subscription. Your paid newsletter can contain valuable insights, expert advice, or specialized information your audience is willing to pay for repeatedly.
  • Use Affiliate Links in Your Email Copy: Incorporate affiliate marketing into your email campaigns by including affiliate links to products or services related to your niche. When subscribers make purchases through your affiliate links, you earn a commission.
  • Try Upselling: Once a customer has made a purchase, use email marketing to upsell them on complementary or upgraded products or services. Highlight the added value they’ll receive and make it easy for them to make additional purchases.
  • Include Sponsored Content or Advertising in Your Emails: Partner with relevant businesses or advertisers to include sponsored content or advertisements in your emails. Ensure the content aligns with your audience’s interests and preferences to maximize engagement and revenue.
  • Cross-Sell Related Products: If you offer a range of products or services, use email marketing to cross-sell related items to your existing customers. Tailor your recommendations based on their previous purchases or browsing behavior.
  • Use Psychological Tricks: Implement psychological principles in your email marketing campaigns, such as limited-time offers, social proof (customer reviews and testimonials), and compelling visuals and storytelling to engage and persuade your audience.

How to Choose the Best Mailing List Service for You

Selecting the best mailing list service for your needs is crucial for effective email marketing. We’ve listed the key features to consider, whether you’re looking for an email blast service or the top email newsletter service provider.

Features and Integration Capabilities

When selecting an email marketing service provider, carefully assess its features to ensure they align with your needs. Look for options that offer list segmentation, automation, personalization, A/B testing, and integration capabilities.

Consider whether the service provides advanced analytics and reporting tools to track the performance of your email campaigns.

Also, consider how well the mailing list service integrates with other tools and platforms you use, such as the best CRM software, ecommerce platforms, or marketing automation systems. Seamless integration streamlines data transfer and ensures consistency across your marketing stack.

For more ideas about marketing automation, check out our guide to the best marketing automation tools.

Ease of Use

User-friendliness is essential for efficient email marketing. Assess the ease of use in terms of creating and customizing email templates. Look for drag-and-drop editors that simplify the design process, especially if you have limited design experience. A user-friendly interface and template library can save you time and effort.

Price

Pay attention to pricing structures – some services charge based on the number of subscribers, while others charge based on the number of emails sent. Consider any additional costs, such as fees for exceeding subscriber limits or sending more emails than your plan allows.

Look for providers that offer flexible pricing tiers or plans, allowing you to accommodate a growing audience without significantly increasing costs.

Automation and Personalization

Automation features, including autoresponders and drip campaigns, enable you to send personalized emails based on subscriber behavior.

If you plan to send automated, targeted emails based on subscriber behavior and triggers, choose a service that offers robust marketing automation features. This can help you save time and improve engagement.

Responsive Customer Support

Responsive customer support is essential if you encounter technical issues or need assistance with your email campaigns.

Check if the provider offers multiple support channels, such as support by chat, email, and phone, and if they have a reputation for providing helpful and timely support. This can be crucial for solving any unexpected challenges that may arise.

Other Useful Marketing Guides

Now that we’ve covered the ins and outs of email marketing, here are some other useful marketing and CRM guides from our network.

Conclusion – What is the Best Email Marketing Platform in 2024?

Our list of the best email marketing software offers something for everyone. Whether you’re a small business looking for affordable solutions to build meaningful leads or a large organization looking for a suitable platform that can help you design and run email sales campaigns, we’ve got something for everyone on our list.

HubSpot is an all-weather choice, though, no matter your specific needs. With its AI-assisted text generator, you can create meaningful emails in a matter of minutes.

Its detailed health reports help you identify gaps in your strategies and adapt them according to your audience. The best part? You can try it out risk-free and gauge its effectiveness for your business before committing.

Email Marketing FAQs

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References

Krishi Chowdhary
Tech Expert

Krishi Chowdhary has half a decade of experience writing buying guides and product reviews for numerous leading technology websites. He spent two years writing for Business2Community.com before joining Techopedia.com. He has a degree in Commerce and extensive experience in the technology industry. He's also the key driver behind TechReport.com's news content, delivering expertise insight into the latest tech and cybersecurity news daily.