5G Drives Growth in Indian Smartphone Market with 56% YoY Increase in Shipments

Shipments of 5G smartphones in India have surged, accounting for 79% of total shipments and marking a 56% YoY growth.

This comes amidst the Indian smartphone market experiencing a 4% year-over-year (YoY) decline in Q2 2024, according to the latest India Mobile Handset Market Review Report by CyberMedia Research (CMR).

Xiaomi, Samsung, and Vivo dominated the smartphone market with shares of 19.3%, 18.5%, and 17% respectively. Vivo led the 5G segment with a 21% share, closely followed by Samsung at 20%. It is worth noting that 5G smartphones priced between Rs 10,000 (approx $120) to Rs 13,000 (approx. $155) saw a >200% YoY growth.

While commenting on the study, Menka Kumari, Analyst at CMR said: “The Indian smartphone market is flourishing with a notable surge in 5G adoption and an increasing shift towards premium devices. The availability of affordable 5G phones in the INR 10,000 to INR 13,000 range has significantly propelled market growth.

Segment Performance

The affordable segment (below Rs 7,000/approx. $83) faced a 26% YoY decline. On the other hand, the value-for-money segment (INR 7,000 to INR 25,000) captured 71% of the market. The premium segment witnessed a 9% YoY growth. The feature phone market grew by 1% YoY, with a notable decline in 2G feature phones by 6% YoY. In contrast, 4G feature phone shipments grew by 39%, driven primarily by Jio, which captured 68% of the market. MediaTek led India’s smartphone chipset market with a 54% share, whilst Qualcomm led the premium segment (>INR 25,000) with a 37% share.

According to the latest #CMR study, MediaTek is at the forefront of innovation, with high brand awareness among the youth, unmatched performance, and an enhanced customer satisfaction rate.

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— MediaTek India (@MediaTekIndia) May 27, 2024