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Apple is considering changing a classic iPad design element by rotating the traditional orientation of the Apple logo to landscape.
Existing iPad models also display the instantly recognizable emblem in portrait format, as it appears on the back of the iPhone, but that could be set to change.
French outlet Numerama was given exclusive behind-the-scenes access to the Apple Design Studio in Cupertino. There, they sat down with Apple designers Molly Anderson, Steve Lemay, and Scott Brodick just days after the company introduced a new range of iPads.
With recent changes to the composition of the Apple device, as shown in the iPad Pro M4, there is already a move toward more landscape use. The Magic Keyboard and increased productivity use present the iPad as a laptop alternative, and laptop screens are essentially landscaped.
On the new Pro M4, the webcam has already been relocated for video call-friendly landscape orientation, so what is stopping the same update for the ubiquitous company logo?
As mentioned above, it makes sense on the rectangular iPhone, which is still predominantly used and held in portrait mode, but the same can no longer be said about the iPad.
“I think this could change. I don’t think it’s engraved in stone,” said Anderson. “We are thinking about it. The iPad has long been a product that is used in portrait mode, but we are increasingly using it in landscape mode. We can’t say it’s fixed.”
Another Apple designer commented that the contemporary iPad is a device used in all directions. So there is no consensus on the change—not yet, anyway.
Another important consideration is that Apple tends not to give away such significant information on its design plans well before new launches or on a whim during a relatively routine interview. Their media-trained senior staff will be adept at keeping things under wraps until appropriate.
