Apple Vision Pro To Launch Globally To Boost Sales

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Key Takeaways

  • The Apple Vision Pro headset is launching internationally.
  • Countries set to receive the headset include the UK, France, Germany, China, Japan, Singapore, Australia, Canada.
  • Apple also unveiled visionOS2 at WWDC 2024.

Apple’s Vision Pro headset is launching internationally following its US release in February. 

Apple fans in China, Japan, Singapore, Australia, Canada, France, Germany, and UK will be able to get their hands on the spatial computing headset on different dates.

June 28th:

  • China
  • Japan
  • Singapore

Pre-orders open on June 13th, at 9PM Eastern.

July 12:

  • Australia
  • Canada
  • France
  • Germany
  • UK

Pre-orders open on June 28th at 8AM Eastern.

Source: Apple WWDC Livestream

Apple Expects To Sell More Vision Pro

Apple also unveiled visionOS 2 at its Worldwide Developer’s Conference on June 10th, with more Apple Apps optimized for the headset. There’s no word yet on pricing, but the Vision Pro retailed for $3,499 at launch in the US.

This international launch and new features could provide a much-needed sales boost for the Vision Pro as US demand for the headset seems to be declining. Apple analyst Ming-Chi Kuo’s April 2024 report suggested Apple had cut shipments from 700-800k to 400-450k units.