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Why is Apple’s “Let Loose” event, on Tuesday, May 7, 2024, stirring so much curiosity and speculation? Apple has been tantalizingly vague with its promotional hints, describing it as “a different kind of Apple Event.”
This phrase alone has set the rumor mill into overdrive about the products that will be revealed and how they will be presented.
What we do know is the iPad range will be the star guest — and we are expecting the reveal and launch of the iPad Pro 2024 in particular.
As we count down to the event, the Apple fans remain on the edge of their seats, eager to decode Apple’s enigmatic promises. Will the tech giant deliver?
When is Apple’s Let Loose Event?
May 7, 2024 – 7 am PT
Social media teases and unusual timings — 3pm in London and 7am PT — suggest a global focus, possibly with particular attention to European markets. Amidst the standard expectations of new iPads and updates, the mystery woven into Apple’s messaging has everyone asking: What exactly makes this event different?
The Apple Pencil in the invite is possibly the biggest hint that we can expect newly-designed Apple pencils along with iPads.
Apple event on May 7, 10am ET is official! “Let Loose” tagline with an Apple Pencil in the invite. Time for iPads! pic.twitter.com/ZNqrpkcPbk
— Stephen Robles (@stephenrobles) April 23, 2024
How Can I Watch Apple Let Loose?
Livestream from Apple’s Event Page or YouTube Channel
Apple’s “Let Loose” event will be broadcast globally as a live stream, allowing viewers worldwide to join in at 7 am PT/10 am ET on May 7. Additionally, this year features a notable twist with a special multi-day gathering in London, inviting journalists, bloggers, and prominent social media influencers to experience the launch in a new setting away from Apple’s typical Californian venues.
To view Apple’s “Let Loose” event live, simply access the Apple Events page from any device that supports a web browser like Safari, Chrome, or Firefox at the scheduled time. You can also add the Let Loose event to your calandar so you don;t forget to tune in.
What Will Apple Announce at Let Loose?
iPad Pro 2024: Are We Expecting an M3 or M4 Chip?
Apple has not released any new iPads since the iPad Pro M2 was released in 2022. But that will change at the Let Loose event where we expect the star of the show to be a new iPad Pro which is expected to feature an OLED display for the first time.
Speculation is also rife that the new iPad Pro could include a massive 4TB storage option and the latest M3 chip — but potentially even stepping up to the M4 for a significant boost in artificial intelligence capabilities.
This shift positions the iPad Pro as a powerhouse for professional and personal use, promising a thinner design and possibly even MagSafe charging alongside a front-facing camera repositioned for optimal use in landscape mode.
OLED iPad Pro to Include 4TB Storage Option, Claims Questionable Rumor https://t.co/wwNTVBIIjA pic.twitter.com/Sg5AxAVAuP
— MacRumors.com (@MacRumors) September 4, 2023
iPad Air 6: Rumors of a 12.9” Screen and New Camera Design
The iPad Air 6 is expected to transition from the M1 to the M2 chip, which promises to boost CPU and GPU performance substantially, making the device swifter and more efficient in handling complex tasks.
The lineup may include a new 12.9-inch model, providing users with more extensive screen options previously reserved for the iPad Pro series.
12.9” iPad Air panel shipments started in December…
— Ross Young (@DSCCRoss) December 10, 2023
Additionally, the front-facing camera is rumored to move to the landscape edge, optimizing video calling experiences in today’s remote-centric world.
These updates, coupled with potential new color options and a starting price of $599, position the iPad Air 6 as a compelling choice for those seeking powerful features in a more affordable tablet.
Apple Pencil 3 and Magic Keyboard: New Models
Rumors also suggest significant enhancements to its accessories, specifically the Magic Keyboard and Apple Pencil 3, which aim to elevate the iPad Pro’s utility closer to a traditional laptop.
This updated stylus might include innovative features like a squeeze gesture for quick actions,
What We Don’t Expect To See
Apple Watch X
There will be a time and a place to discuss the Apple Watch X, but the Let Loose event is not it. This event is primarily focused on iPads, and traditionally, Apple reserves its major hardware announcements, such as the Apple Watch, for separate events to give each product its spotlight.
Apple Smart Ring
We also don’t expect to hear updates about the rumored Apple Smart Ring.
This new entrant in the wearable tech market is speculated to offer a discreet, innovative alternative to the traditional smartwatch form factor, potentially integrating health monitoring and mobile connectivity in a minimalist design.
However, details will likely remain under wraps as Apple showcases its latest developments in iPad technology during this event.
Next Up: WWDC in June
While the excitement around iOS 18 is palpable, featuring a comprehensive overhaul and integration of AI across various applications, don’t expect any major announcements about it at the upcoming iPad-focused “Let Loose” event.
Apple typically reserves significant software updates for the Worldwide Developers Conference (WWDC) in June, ensuring that iOS and its ecosystem enhancements remain a centerpiece discussion separate from hardware launches like the iPad.
The Bottom Line
As Apple stokes curiosity with cryptic teases about its “Let Loose” event being “a different kind of Apple event,” expectations are sky-high for primary product reveals on May 7.
Rumors point to updated iPad Pro models featuring the powerful M4 chip, more extensive 4TB storage options, and OLED displays for superior visuals.
The iPad Air lineup may also get a refresh with the M2 chip and a new 12.9-inch size to narrow the Pro gap. Alongside hardware upgrades, Apple could unveil the Apple Pencil 3 with innovative squeeze gestures and a revamped Magic Keyboard.
However, Apple risks overpromising if this multi-day London launch fails to deliver game-changing innovations commensurate with the considerable hype and mystery it has cultivated.
