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Best Buy has introduced an app for the Apple Vision Pro that helps visualize how products will fit into your home.
The newly released Best Buy Envision relies on augmented reality to help you not only shop for devices with the headset, but preview 3D models in real spaces. If you’re interested in a purchase, you can check product details and then buy the item through the web browser.
Best Buy said the Vision Pro app includes a catalog of TVs, appliances, fitness equipment, and furniture. You can mix and match products in your room, and share discoveries directly through text and email.
The retailer characterized Envision as a way to upgrade shopping itself. You might know just what TV size to get, or find a stove that matches your kitchen’s decor.
The app was specifically designed for the Vision Pro, Best Buy said. We’ve asked the company if it’s considering versions for the Meta Quest series and other headsets, and we’ll let you know if the company has more to share.
The audience for Envision is relatively limited. There aren’t many Vision Pro owners compared to computer and phone buyers (analyst Ming-Chi Kuo estimated 200,000 to 250,000 units in February). Best Buy is also catering to that subset of users who want to shop with a mixed reality wearable. Augmented reality shopping is also available on phones.
Even so, the app illustrates the potential for shopping through the Vision Pro and similar headsets. It also shows a degree of confidence from early developers for Apple’s hardware — they believe there’s enough of an audience to justify apps like this.
