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As Disney strives to make its streaming services more profitable, it announced another round of price hikes, hitting Disney+, ESPN, and Hulu subscribers this fall.
Disney+ subscribers will see the price of a monthly subscription with ads rising from $8 to $10, and ad-free subscriptions going from $14 to $16 a month. The annual ad-free subscription will jump $20, from $140 to $160.
Disney is also raising the price of ESPN+ from $11 a month to $12, while annual subscribers will see their package rise from $110 to $120.
Finally, Hulu’s monthly ad-supported subscription is increasing from $8 a month to $10, while its monthly ad-free tier rises from $18 to $19. The cost of the streamer’s annual ad-supported tier will also increase from $80 a year to $100.
Anyone subscribed to Disney’s basic and premium streaming bundles can also expect a small price increase this October 17th.
The Disney+/Hulu/Max package won’t see a price increase, and will stay at $17 per month for the ad-supported tier and $30 a month without ads, while the Disney+/Hulu Premium ad-free tier will also remain at $20 a month.
Disney Offers New Features to Soften Price Hike Blow
In return for the higher prices, Disney+ is offering subscribers access to ABC News Live from September 4th.
It’s also introducing a series of playlists for a low-effort way to find what you want to watch. The first playlist curates content for preschool-age children, including shorts and TV shows on the streaming service, such as “Puppy Dog Pals” and “Sofia the First.”
Four additional categories will be added soon, including Seasonal, Epic (Star Wars and Marvel), Real Life (documentaries and biopics), and Throwback (older movies and shows).
As it announced the price hikes, Disney said its subscription plans “remain among the best values in streaming today.”
Disney last raised prices for Disney+ and Hulu’s ad-free plans and ESPN+ in October 2023, and while the additional content and features offered are clearly designed to soften the blow somewhat, this fresh wave of price hikes still isn’t great news for subscribers.
