New Crypto Trend: Trading Tokens Before Release

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A new trend is taking off in the cryptocurrency community — as investors start to purchase tokens before waiting for them to hit the markets.

In a fast-paced industry, being an early investor is a crucial step as it allows individuals to potentially capitalize on significant price appreciation as innovative projects gain traction and adoption.

And now, investors are finding ways to start buying before the firing pistol has signaled the start of the race.

Here’s everything you need to know.

Key Takeaways

  • Investing in tokens before their release allows investors to potentially benefit from significant price increases as projects gain traction.
  • Platforms like AEVO and Hyperliquid have introduced new opportunities to speculate or hedge against future token prices, marking a shift from traditional ICOs to more dynamic pre-token trading environments.
  • Pre-token and point market sales have seen $50 million in trades despite low liquidity.
  • The pre-token and point markets are heavily dominated by buyers, a sign of potential investor confidence.
  • Despite the enthusiasm and high trading volumes, these markets face challenges such as lower liquidity and higher volatility compared to post-TGE markets.

Pre-Token & Point Markets Take Off

Until recently, investors could purchase cryptocurrencies prior to their official launch through their initial coin offering (ICO), a fundraising mechanism used by new decentralized finance (DeFi) projects to raise capital by selling tokens to investors prior to a project’s full development.

This allows anyone to speculate on or hedge against the price of a token before its launch, creating a new era of crypto investing.

In short, pre-token and point markets are platforms that allow people to buy or sell the promise of receiving tokens or points at a future date, often before the official release of the token.

Such markets are divided into two main types: one where trades are settled with cash and another where the actual tokens or points are exchanged. Such a setup lets investors speculate on the future value of tokens or points, potentially profiting from changes in their price before they become available.

According to Anndy Lian, an inter-governmental blockchain adviser, by participating in pre-sales, investors get the opportunity to directly support the development and growth of new projects, as well as create a sense of community and alignment with the project’s goals.

He said:

“This community effect can drive demand as more people become involved and invested in the token’s success. Effective marketing campaigns can generate significant hype around a token before its release, leading to increased demand as investors don’t want to miss out on what is being promoted as a promising opportunity.”

A Keyrock report released on April 30 uncovered that the crypto community has seen a notable surge in interest and participation in these pre-tokens and point markets with $50 million already being traded.

This high level of activity reflects a growing enthusiasm among investors to engage with new crypto projects at an early stage.

The markets predominantly cater to buyers, with the majority of orders coming from users eager to purchase tokens or points ahead of their public release. This eagerness is driven by the potential for high returns on investments as token values can increase significantly upon official launch.

Pre-token & Point Markets See Higher Buyer Dominance

According to the Keyrock report, the markets showed a pronounced buyer dominance, with most tokens analysed displaying a higher buying than selling volume.

This trend suggested that investors were more interested in acquiring tokens rather than selling them, believing in the potential for token value appreciation after their Token Generation Event (TGE).

The report highlighted:

“Most tokens exhibit a buying volume significantly higher than the sell volume. Only 5 out of 57 tokens that have been traded on Whales Market show a selling volume that exceeds the buy volume. Participants in Whale Markets demonstrate a strong preference for buying tokens, points, and runes.”

Data on buying vs selling tokens from Whales Market. Source: Keyrock Data Intelligence
Data on buying vs selling tokens from Whales Market. Source: Keyrock Data Intelligence

Data on buying vs selling tokens from Whales Market. Source: Keyrock Data Intelligence

Liquidity Remains Low

Despite optimistic trading volumes, pre-token and point markets still face challenges related to liquidity.

The Keyrock report highlighted that compared to traditional post-TGE markets, pre-token and point markets are relatively less liquid, meaning they have relatively fewer buyers and sellers, which could lead to price volatility and make it harder to execute larger orders without affecting the market price.

Additionally, sometimes the demand for a pre-release token is driven more by hype and marketing than by the project’s fundamentals, which could lead to an inflated valuation that does not reflect the token’s true worth, Lian explained.

“Projects that prioritize transparency, communication, and community trust are more likely to succeed in pre-release trading. Investors will gravitate toward projects they believe in.”

Technical issues could also serve as a major potential risk in purchasing cryptocurrencies before they fully launch since the technology behind the asset is only just being developed.

The Bottom Line

As the landscape of pre-token and point markets continues to evolve, strategic considerations and forward-thinking approaches are essential for both investors and project developers.

The surge in trading volumes and the enthusiasm observed in these markets suggest a robust interest in early-stage investment opportunities.

According to Lian, this has been an ongoing trend since the beginning of the crypto ICO period, and the act of trading tokens before their official release is likely to continue into the future as well. However, investors should exercise caution when investing in new projects and never invest money they cannot afford to lose.

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