Google Pay Expands BNPL, Replaces CVV With Biometrics

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Key Takeaways

  • Google Pay expands buy now, pay later (BNPL) options, allowing users to link existing BNPL accounts or sign up for new plans directly through the platform.
  • It also introduces biometric authentication for transactions, offering users the option to use fingerprints, face scans, or PINs instead of CVV codes.
  • It now displays select card benefits for American Express and Capital One customers during checkout on Chrome.

Google Pay has rolled out several updates focused on payment flexibility, security, and rewards.

A major addition is the expansion of buy now, pay later (BNPL) options across more merchant websites and Android apps in the United States.

Shoppers can now easily link their existing BNPL accounts from providers like Affirm and Zip to Google Pay. Those without accounts can sign up for new BNPL plans through the platform during checkout. This integration is expected to provide greater payment choice and access to alternative financing.

Biometrics Instead of CVV

Moreover, Google Pay implements biometric authentication as an alternative to traditional CVV codes for completing transactions. Users can now use fingerprints, face scans, or PINs to verify their identity and complete payments.

Google claims this integration will address concerns regarding CVV security and introduce a more convenient payment verification method.

American Express and Capital One Rewards

On the rewards front, Google Pay displays select card benefits for American Express and Capital One customers when they checkout on Chrome desktop browsers. This move allows users to identify and choose the card offering the best purchase rewards.

These Google Pay updates arrive as the digital payments industry becomes increasingly competitive, with tech giants like Apple and traditional players like Visa and Mastercard vying for a larger market share. Just a week ago, Visa made waves with its innovations, introducing seven new payment features.

Google Pay vs. Apple Pay

With the mobile payment industry expected to reach $3.9 billion by 2032, Google Pay will aim to maintain its slight edge in market share over Apple Pay.

Last week, Apple’s move to introduce ‘iPhone Touch Payment’ in Japan made waves in the Asian market. Those moves could be hampered by the legal challenges and regulatory scrutiny it’s faced over alleged anti-competitive practices in its Apple Pay service and restrictions on third-party payment processors.