Google Shopping Will Get a Generative AI Revamp

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Key Takeaways

  • Google Shopping is undergoing a generative AI transformation.
  • The new Google Shopping is rolling out in the US over the next few weeks, beginning today.
  • New features include AI-generated shopping briefs, a personalized shopping feed, and a personalized Deals page.

Google announced its new Google Shopping with generative AI features to help shoppers choose which products to buy.

When searching for items to buy, shoppers will be presented with an AI-generated brief which presents suitable products alongside factors to consider for their search.

For example, when searching for “women’s winter jackets for Chicago,” the brief will present information about factors to consider when purchasing a jacket for this climate. It will also include products with an explanation of why they fit the shopper’s needs.

Results are broken down into categories to organize the types of jackets shoppers may wish to consider, while dynamic filters for variables such as price, size, and purchase location help ensure that only products meeting shoppers’ requirements are shown.

These AI-generated briefs will be labeled “experimental” with Google encouraging shoppers to provide feedback by clicking the three dot menu on the brief, to improve the feature in future.

Personalized Feeds Hit Google Shopping’s Home Page

Google Shopping’s Home Page has been transformed with the addition of a personalized feed. This provides products and videos personalized to suit shoppers’ preferences, and lets them pick up where they left off when previously browsing or researching products.

It’s also possible to update or turn off personalization by tapping “Shopping Preferences” at the bottom of the page.

New Personalized Deals Page Highlights the Best Offers

Google has introduced a new personalized Deals page which will highlight the best deals available to shoppers, based on what they have searched for or purchased before. There will also be price insights, price tracking, and price comparison features to allow shoppers to compare products from various stores in one place.

This is the latest update to hit Google Shopping following the expansion of a virtual try–on tool. Following its launch last year, which initially allowed shoppers to virtually try on men’s and women’s tops, it expanded to include dresses at the start of September.