Kia Will Reveal Its Production EV3 on May 23rd

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Key Takeaways

  • Kia plans to reveal the production EV3 in a stream on May 23rd.
  • The compact electric SUV should be more affordable than the EV9.
  • It's part of a larger EV strategy that includes several models.

Kia has teased the finished version of its EV3 compact electric SUV ahead of a YouTube premiere on May 23rd at 6AM Eastern.

It’s not clear how closely the production EV3 matches the concept Kia introduced in Los Angeles last November. However, the design language in the teaser images suggests the automaker hasn’t changed much on the outside. The “boxy” rear and Star Map lighting remain intact.

The interior is likely to change. The EV3 concept had a yoke-like steering wheel, an expansive dash display, and an exotic-looking interior. We’d expect the cabin’s emphasis on “plant-derived” materials and natural fibers to continue, however.

Kia EV3 production teaser (front)

The EV3 will go on sale later this year. It’s intended as a more affordable and accessible EV than flagships like the EV6 crossover and EV9 three-row SUV. While nothing is official yet, Kia may price the EV3 below $30,000 in the U.S. and undercut competition like the Chevy Equinox EV and Volvo EX30.

The lineup will eventually include the EV2, EV4, and EV5.

All of the models will buck an industry trend. Where manufacturers like Ford and GM are shifting more of their attention to hybrids in a tougher (if still reasonably healthy) market, Kia and its parent company Hyundai remain fully committed to a pure-electric transition. The EV3 may test this strategy by making an electric alternative to cars like the Honda CR-V, Toyota RAV4, and Kia’s combustion-based Niro.

Tesla has already vowed to accelerate releases of more affordable EVs despite rumors it delayed its $25,000 car. Likewise, Rivian’s R3 is considered a major step toward democratizing the startup’s otherwise luxury-oriented range. The Kia EV3 steps up the pressure, however, as it might arrive early enough to claim a large portion of the market.