Meta Developing AI Search Engine to Challenge Google and Bing

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Key Takeaways

  • Meta is reportedly developing an AI-powered search engine to reduce dependence on Google and Microsoft’s Bing.
  • This tool will use conversational AI to generate summaries of recent events, integrated within Meta’s AI chatbot.
  • Meta’s recent AI expansion includes a partnership with Reuters, marking a renewed focus on controlled news integration.

Meta is reportedly working on an in-house AI-powered search engine to decrease its reliance on third-party search engines such as Google and Bing. 

The tool, which has been in development for eight months, aims to deliver conversational summaries on current events via Meta’s AI chatbot, integrated across Facebook, Instagram, and WhatsApp.

Meta’s Push for an AI-Powered Search Engine, Partnerships, and Expanding AI Capabilities

According to an October 28 report by The Information, Meta has assembled a dedicated engineering team to build an information database for the search engine, suggesting a robust commitment to this project.

The planned search engine aligns with Meta’s recent partnership with Reuters, where AI-driven chat functions now bring news content directly to users – a significant pivot after years of reducing news on its platforms.

Previously, Meta faced controversies over its handling of news content and political discussions, culminating in removing its “News Tab.”

With a partnership with Reuters, Meta targets users interested in news, creating a more controlled news experience.

The company’s commitment to AI advancement is already showing promising results. Meta’s AI chatbot, powered by Llama 3.1, has attracted 400 million monthly users since its international expansion, a figure slowly approaching ChatGPT’s weekly usage.

This chatbot, accessible across Meta’s primary services, can assist users with various functions, from generating text and images to information retrieval.

Meta’s evolving AI strategies were highlighted during September’s Meta Connect event, where the company introduced advanced features such as photorealistic avatars, AI video dubbing, and enhanced voice interaction capabilities.

Meta CEO Mark Zuckerberg emphasized voice interaction as a critical avenue for AI engagement, potentially positioning Meta to reach new audiences via natural, conversational exchanges on its platforms.