When you buy through affiliate links in our content, we may earn a commission at no extra cost to you. Learn 
Rafal Brzoska, Polish billionaire and founder of InPost, has won an injunction that temporarily bans Meta from publishing ads using deepfake images of him and his wife.
According to Bloomberg, the temporary ban, approved by the Polish Personal Data Protection Office, doesn’t seem to have stopped new adverts. On social media, they still use likenesses of Brzoska and his wife, local TV celebrity Omena Mensah.
In an interview, Brzoska said he wanted to find out “how big revenues were” from ads using deepfakes to lure victims into fraudulent investments and other scams. He also said that “someone should be responsible for the propagation of criminal actions.”
Brzoska is waiting to hear whether the Irish Data Protection Committee will pick up the injunction before deciding which jurisdiction(s) to sue in.
This complaint comes as Meta faces global pressure over celebrity deepfakes being used to scam victims.
Earlier this year, a judge in the US ruled that Australian billionaire Andrew Forrest could sue the tech giant over his likeness being used to advertise crypto products fraudulently.
A spokesperson for Meta said the company removes such content when it is identified and that the decision by the Polish regulator is being assessed.
Other tech giants are already fighting back against the proliferation of deepfakes. Just last month, Google announced it would make it easier to remove AI deepfakes from searches, while Microsoft called on Congress to outlaw deepfakes.
At the start of August, Senators introduced the NO FAKES Act, designed to make producing, hosting, or sharing unauthorized digital replicas illegal. However, more regulation is clearly needed to eliminate what’s becoming a fast-growing issue.
