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Tech company Nothing has officially confirmed the imminent launch of its first budget smartphone, the CMF Phone 1.
The news came in the form of a tweet from the company’s ‘CMF by Nothing’ official X account, featuring a teaser image of an orange phone case with a large knob/dial.
Introducing CMF Phone 1. Wonderful by design.
Leveraging @nothing's innovation and meticulous attention to design, it serves as a wonderful entry point to our entire product ecosystem.
As others overlook this category, we're giving it our full attention.
Coming soon. pic.twitter.com/gaeRCjuTC9
— CMF by Nothing (@cmfbynothing) June 6, 2024
The announcement has sparked interest among tech enthusiasts, eager to see what the company’s budget brand, CMF, has to offer.
In a separate tweet earlier this week on Nothing’s official X page, the company posted an image of a device, flashing a screw with a cryptic message: “3, 2, 1”. This post left many guessing whether this is for Nothing’s sub-brand, CMF, or Nothing Phone 3, expected to launch in 2025.
3, 2, 1. pic.twitter.com/RKq6xSdnqT
— Nothing (@nothing) June 3, 2024
Can CMF Phone Be Compared to Nothing?
Although this latest tweet from the company’s CMF brand has settled the uncertainties around which sub-brand to expect from the London-based company, what remains hard to crack is what the dial/knob on the image stands for.
While many would agree the dial holds some unique twist to smartphone design intended for use in this age, it’s important to remember that CMF is Nothing’s budget brand. This device is unlikely to challenge the company’s flagship offerings, such as the anticipated Nothing Phone 3.
It’s also uncertain how CMF Phone 1 will compare to the company’s existing mid-range offering, the Nothing Phone 2 (a) launched last March. However, given Nothing’s penchant for design iterations, expectations are high that the CMF Phone 1 will bring something fresh to the budget smartphone market.
There is also a chance that Nothing’s entry into this market segment with the CMF Phone 1 will challenge other big players like Xiaomi, Samsung, and Oppo.
The success of the Nothing Phone 2(a), which achieved a record 100,000 sales on its launch demonstrates the brand’s potential to attract budget-conscious consumers seeking innovative alternatives.
