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Details have emerged of the Lasso, the enhanced new generation soundbar that will reportedly be introduced as the successor to the Sonos Arc.
Images of the new hardware have been leaked, while new audio technology will be implemented in the device, following Sonos’ acquisition of a startup firm two years ago.
The ultra-premium soundbar has been codenamed “Lasso.” but its appearance will resemble the Arc. The next-generation device will provide an improved user experience with enhanced bass, a toggle for the built-in microphone, and a crucial Bluetooth update.
Despite the similar look, closer inspection under the hood will reveal significant changes with key components and speaker drivers completely overhauled. The extensive redesign is reflected in the price tag of Lasso, which could be more than $1,200.
Challenges to Integrate Mayht Technology
As mentioned, Sonos is using Lasso as its first product to implement technology gained from Mayht, the Dutch startup it bought for £100 million (about $129 million). That entity was lauded after it “invented a new revolutionary approach to audio transducers,” while Sonos CEO Patrick Spence predicted the gains from Mayht would give the Santa Barbara-based audio giant a competitive advantage within the industry.
The increased entry price for the Lasso soundbar has been directly impacted by onboarding the sophisticated technology from Mayht and in particular lowering the cost of transducers. This has been evidenced by the release of the Era 100, Move 2, and Roam 2 small speakers over the last couple of years, none of which included any such enhancements.
The Sonos Arc launched globally back in June 2020 at the price point of around $799. It was and still is a high-end Dolby Atmos soundbar, but requires a Sub or Sub Mini to get the very best performance. Designed to complement large TV screens, it boasts a very immersive sound experience that goes beyond simply claiming the clout of the Dolby Atmos badge. It also acts as an effective voice-controlled or remote speaker, supporting most popular music streaming services.
Lasso is believed to go a step further, with images suggesting a dedicated Bluetooth button for audio playback, unlike all previous Sonos soundbar offerings.
The company is said to shipping the new product toward the end of 2024, although that is subject to change.
