Sony to Terminate Rewards Program by 2024 End

Why Trust Techopedia
Key Takeaways

  • Sony's Rewards program is shutting down permanently on December 31, 2024.
  • Existing members can still redeem points until the deadline.
  • Submitting points via mail ends sooner on July 21, 2024.

In a move that might sting fans who accumulate points on Sony purchases, the company has announced the official closure of its Sony Rewards program.

According to the Sony Rewards X announcement, the program will fold on December 31, 2024.

Deadline for Submitting Points

Holders of Sony and PlayStation-branded credit cards issued by Comenity Bank won’t lose their accumulated rewards immediately. A wind-down period allows members to redeem their points for various rewards until the program’s closure. However, there are key deadlines to be aware of.

The option to submit points via mail will close its doors on July 21, 2024. Additionally, Sony Rewards customer service will no longer be available to answer queries after February 14, 2025.

Will There Be a New Reward Program?

While Sony hasn’t revealed the reasons behind the program’s termination, some speculate it might be due to cardholder criticism of its complexity and limited redemption options. This suggests Sony might be looking to revamp its rewards strategy entirely in the future.

This update means that existing Sony and PlayStation credit cardholders can continue using their cards as usual until the end of the year. This allows Comenity Bank, the card issuer, ample time to reach out with details about any future changes to the rewards program associated with these cards.

This news might leave some loyal Sony customers feeling lost, but it could also signal a future refresh of the company’s rewards strategy. We might see a new program with a more user-friendly point system and more enticing ways to redeem those hard-earned rewards.