When you buy through affiliate links in our content, we may earn a commission at no extra cost to you. Learn 
Sony has launched a 2024 Bravia TV lineup that’s brighter, faster, and much easier to understand.
Instead of arbitrary letters and numbers, the 2024 Sony 4K TV range is divided into four easy-to-grasp models dictated by their display technology. The flagship is the Bravia 9 Mini LED, followed by the Bravia 8 OLED, Bravia 7 Mini LED, and entry-level Bravia 3 LED.
The Bravia 7, 8, and 9 all use a new XR Processor that uses scene recognition to optimize picture quality. This includes a new Prime Video Calibrated Mode that, like the Netflix and Sony Pictures Core modes, fine-tunes the image on Amazon’s streaming service. Voice Zoom 3, meanwhile, improves the clarity of dialogue with newer Sony soundbars.
All three have 120Hz panels, gaming-friendly variable refresh rates thanks to HDMI 2.1, and source-based tone mapping that improves accuracy.
The 2024 Bravia 9 TV is about 50% brighter than last year’s X95L, Sony said. It also boasts 325% more local dimming zones, and has upward-firing tweeters to provide more “cinematic” surround sound.
The 2024 Bravia 8, meanwhile, is 31% thinner than the previous year’s OLED counterpart, with narrower bezels. While a mid-range set, the Bravia 7 represents a major upgrade in accurate, high-contrast lighting with over the X90L with 790% more dimming zones.
The starter Bravia 3 is capped at 60Hz and uses an earlier HDR Processor X1 chip. It uses 8% less power than its 2023 equivalent, however.
Some of the 2024 Sony TV lineup is already available to pre-order today. Prices for the Bravia 3 series vary from $600 for a 43-inch set to $1,800 for an 85-inch version. The Bravia 7 begins at $1,900 for a 55-inch TV and tops out at $3,500 for an 85-inch screen. The Bravia 8 ranges from $2,000 for a 55-inch panel to $3,900 for a 77-inch display. For the Bravia 9, you’ll pay between $3,300 for a 65-inch set and $5,500 for an 85-inch model.
You will need to be patient for some of the features. The Prime Video mode and Voice Zoom 3 won’t be available until a firmware update arrives sometime this summer.
Sony has also revamped its home theater audio selection to match the 2024 TV upgrades. The Bravia Theater Bar 8, Bravia Theater Bar 9, and high-end Bravia Theater Quad can all create “phantom speakers” that produce a spatial audio effect. They also auto-tune their speakers to optimize for room layouts, and can sync with your TV to produce a fuller sound.
The four-piece Bravia Theater Quad includes 16 speakers with the option of a wireless subwoofer. Bravia Theater Bar 9 has 13 speakers, while Theater Bar 8 uses 11. They all support Dolby Atmos, DTS:X, and IMAX Enhanced audio, and include wireless streaming from Apple AirPlay, Bluetooth, and Spotify Connect.
The soundbars ship later this spring at $1,000 for the Bravia Theater Bar 8, $1,400 for Theater Bar 9, and $2,500 for Theater Quad. There’s also a $300 Bravia Theater U neckband speaker that gives you personal surround sound that won’t disturb the rest of the home.
