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Pop sensation Taylor Swift made headlines on Tuesday night after formally endorsing Vice President Kamala Harris for the 2024 U.S. presidential election.
Her endorsement stemmed from Swift’s personal experience with AI-generated content falsely associating her with Trump’s campaign, which she cited as a key reason for going public with her political stance.
Swift’s Endorsement and AI Misinformation Concerns
On September 10, Swift took to Instagram, addressing her more than 283 million followers, to announce her decision to support Harris. She explained that AI-generated images circulating on Trump’s social media platforms prompted her to act.
In late August, Trump shared a collection of AI-generated images on Truth Social, one of which falsely portrayed Swift endorsing his campaign with a message urging support for him.
Troubled by the misuse of artificial intelligence to spread false information, Swift stressed the need for transparency to counteract misinformation.
She also elaborated on her decision to endorse Kamala Harris and her running mate, Minnesota Governor Tim Walz.
Swift praised Harris as a leader who consistently advocates for critical causes, such as reproductive rights, which she believes require strong leadership.
taylor’s album lover, which included a song about celebrating pride and being an ally to the lgbtq community, was instrumental in the equality act being passed by the house of representatives… she didn’t appropriate pride as an “aesthetic,” she contributed to genuine progress pic.twitter.com/KlgxFJthYu
— will (@theluckywill) October 26, 2023
Moreover, the AI-generated content that spurred Swift’s statement points to broader concerns about the role of artificial intelligence in the upcoming election.
AI tools have repeatedly been used to spread misinformation in the political space, as seen earlier this year when AI-generated robocalls mimicking Joe Biden targeted voters in New Hampshire.
However, tech companies like Google and Midjourney have since begun implementing stricter measures to prevent the misuse of AI, particularly in political contexts.
Midjourney, an AI image generator, recently blocked users from creating fake images of political figures like Biden and Trump to curb election-related abuse of the technology.
