TikTok Begins Testing Its Instagram Rival, Notes

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Key Takeaways

  • TikTok Notes is now in public testing in Australia and Canada.
  • The app centers on sharing photos and text, much like Instagram.
  • It's not clear if or when the app will be available elsewhere.

TikTok has started public tests of Notes, its Instagram competitor, for users in Australia and Canada.

The previously hinted-at app is available for both Android and iOS, and uses your existing TikTok account. The social media giant said Notes was in “limited testing.”

TikTok Begins Testing Its Instagram Rival, Notes
TikTok Begins Testing Its Instagram Rival | Souce: Tiktok

Much like Instagram, Notes revolves around sharing photos and text rather than TikTok’s signature looping videos. You can post and edit multiple images. Unlike the competition, though, there’s a recommendations-based “For You” feed and one for people you follow.

It’s been possible to post photo- or text-only posts on TikTok before, but there hasn’t been a dedicated feed for them until now.

TikTok didn’t say if or when it might bring Notes to other countries. We’ve asked the company for comment and will let you know if there’s a response.

This isn’t a surprising move. Social networks have routinely mimicked each other’s features, such as Instagram’s Snapchat-like Stories or X’s (formerly Twitter’s) Clubhouse-style Spaces audio chats. TikTok is trying to capture some of Instagram’s user base by giving them similar features in a single app.

Whether or not it succeeds isn’t clear. TikTok Notes comes just as there’s mounting pressure to ban the company in the U.S. over the risks of parent company ByteDance sharing data with the Chinese government. Without an American audience, TikTok might have trouble competing against Meta in one of the world’s most important markets.